{"product_id":"sony-a7-iv-mirrorless-digital-camera-body-only-ilce-7m4","title":"Sony A7 IV Mirrorless Digital Camera - Body Only (ILCE-7M4)","description":"\u003cp class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003eAn all-arounder that pushes beyond basic, the\u003cstrong\u003e Sony Alpha a7 IV mirrorless camera (ILCE-7M4)\u003c\/strong\u003e does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the Sony Alpha a7IV has the resolution and AF performance that appeals to photographers. Along with robust 4K 60p video recording for filmmakers and content creators. The newly developed 33MP Exmor R CMOS sensor pairs with the BIONZ XR processor from the Alpha 1 to achieve quick shooting up to 10 fps and 4K 60p video recording. Along with broad sensitivity up to ISO 51200 and a wide 15+ stop dynamic range. Beyond image quality, the sensor and processor also contribute to an advanced AI-based AF system that supports Real-time Eye AF and Real-time Tracking for intuitive AF control and subject tracking. This fourth-generation of the Sony Alpha a7 IV also sports an updated body design that houses a higher resolution 3.68m-dot EVF, vari-angle touchscreen LCD, and dual memory card slots. Whether you’re looking for the Sony Alpha a7 IV for video or a Sony mirrorless camera for still photography. The a7 IV excels in both, offering great value for content creators. The camera body only option is perfect for those who already have lenses or wish to build a custom kit. The Sony mirrorless camera body is lightweight and compact, making it the perfect choice for professional and enthusiast photographers alike. For those seeking mirrorless digital camera performance, the Sony Alpha a7 is a top contender, providing excellent resolution and performance. Get the best Sony Alpha a7 IV price and experience high-end functionality in this versatile mirrorless camera.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e33MP Exmor R BSI CMOS Sensor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNewly developed 33MP Exmor R full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBIONZ XR Processor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUsing the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording. And advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects. In terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF\/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced External Flash Control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSuiting working with flash while photographing fast-moving subjects, P-TTL flash metering is possible in between each exposure when working with lo, mid, or even hi-speed continuous shooting modes. This helps to maintain stable illumination if making low-light bursts and greatly benefits working in changing light or low-light conditions. The updated flash control system also helps to reduce flash trigger lag. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4K 60p Video Recording in 10-Bit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaking full use of the high-resolution 33MP sensor and fast processing capabilities, UHD 4K 30p XAVC HS 10-bit recording is possible using the full width of the sensor, offering 7K oversampling for impressive sharpness and realism.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThere is also oversampled 4K recording, via a 4.6K capture area, with a Super 35 crop, that offers UHD 4K output up to 60p in 10-bit.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNo recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times; longer than one hour of continuous 4K 60p 10-bit 4:2:2 recording, for example.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe a7 IV employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb\/s.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong style=\"font-size: 1.2em;\"\u003eS-Cinetone, S-Log3, and Other Color and Gamma Controls\u003c\/strong\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9 and FX6 cameras, along with the a1 and a7S III, and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eS-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"featureHeader_1X7Bjtq1wSf7acfBkrgQFB\"\u003e\u003cstrong\u003eAI-Based Autofocus\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003eCovering approximately 94% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"featureHeader_1X7Bjtq1wSf7acfBkrgQFB\"\u003e\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e\u003cstrong\u003eReal-time Tracking and Real-time Eye AF\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\nBorrowing from the flagship AF system, the a7 IV has tuned tracking and subject detection capabilities that lock onto subjects quickly and refines focus accurately on recognized eyes and faces of subjects:\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eReal-time Tracking is an AI-based subject recognition system that recognizes color, pattern, and subject distance information for high accuracy and focusing speed.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBeyond just tracking subjects, Real-time Eye AF fine-tunes the focusing accuracy and recognizes human, animal, and bird's eyes for critical sharpness. Real-time Eye AF even maintains focus on a subject's eye when they leave and re-enter the frame, allowing for working in more spontaneous shooting situations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"featureHeader_1X7Bjtq1wSf7acfBkrgQFB\"\u003e\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e\u003cstrong\u003eAF During Video Recording and Additional Focusing Modes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003eReal-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003e\n\u003cp\u003eFor more control over how focus shifts appear during recording. Seven-step AF transition speeds and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA unique solution to compensate for how certain lenses perform when racking focus, Focus Breathing compensation will automatically smooth focus transitions and maintain a consistent field of view when changing the focus position during a shot. This mode crops into the image slightly and corrects for any detected shifts in composition when focusing is happening.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFocus Map is a unique way of visualizing depth of field and functions in a similar way to peaking with a colorful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eA feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eViewfinder and LCD Screen\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003e\n\u003cul\u003e\n\u003cli\u003eAn improved QVGA OLED Tru-Finder EVF features a 3.68m-dot resolution that is approximately 1.6x higher in resolution than its predecessor for sharper, clearer viewing. This viewfinder supports both standard 60 fps and 120 fps frame rates for smooth motion rendering and its physical design has a long 23mm eye point, 0.78x-magnification, and 37.3° field of view.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePerfect for vlogging or other self-recording needs, the side-opening 3.0\" 1.03m-dot vari-angle articulating screen can be used in a front-facing orientation or can be tilted up or down to suit working from high or low shooting angles. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"featureHeader_1X7Bjtq1wSf7acfBkrgQFB\"\u003e\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e\u003cstrong\u003eHybrid Stills and Video Body Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003e\n\u003cul\u003e\n\u003cli\u003eNew to the Alpha line, there is a convenient Still\/Movie\/S\u0026amp;Q dial, beneath the shooting mode dial, that allows for quick changing between different recording modes. By changing between stills and movie recording modes, the menu system and custom buttons will change for more intuitive and practical use.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCustomizable interface permits assigning 169 functions across 18 different buttons and the new rear dial R.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDual memory card slots allow for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. One slot is a dual CFexpress Type A and SD slot and the other is solely an SD card slot; both are rated to support UHS-II memory cards.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUpdated menu structure is more intuitive and complements having different workflows and settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAccepts the high-capacity NP-FZ100 rechargeable lithium-ion battery. Which provides approximately 520 shots per charge when working with the viewfinder or 580 shots when working with the rear LCD.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"featureHeader_1X7Bjtq1wSf7acfBkrgQFB\"\u003e\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e\u003cstrong\u003ePorts and Interface\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003e\n\u003cul\u003e\n\u003cli\u003eA USB 3.2 Gen 2 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBoth 3.5mm headphone and external microphone ports facilitate greater control over audio recording.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUSB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"featureHeader_1X7Bjtq1wSf7acfBkrgQFB\"\u003e\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e\u003cstrong\u003e5-Axis SteadyShot INSIDE Image Stabilization\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003eEnhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system compensates for five different types of camera shake encountered during handheld shooting of stills and video and allows users to confidently use any lens, even adapted lenses, for critical shooting without encountering blur from camera shake.\u003c\/li\u003e\n\u003cli class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\u003c\/li\u003e\n\u003cli class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003eAdditionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"featureHeader_1X7Bjtq1wSf7acfBkrgQFB\"\u003e\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e\u003cstrong\u003eWireless Connectivity and Streaming\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003e\n\u003cul\u003e\n\u003cli\u003eBuilt-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUse of the Imaging Edge mobile app is benefitted by Bluetooth to maintain a reliable connection between the camera and mobile device.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLive streaming is possible directly from the camera simply by connecting the camera to a computer or compatible mobile device via USB, allowing the camera's video and audio capabilities to be used for live social media and video conferencing.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eInternal recording is supported to a memory card while live streaming.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUVC and UAC standards are supported for improved picture and sound quality during streaming.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSupports Visual Story for easy cloud-based deliver of photos and videos immediately after shooting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003e\u003cstrong\u003eSony A7 IV (ILCE-7M4) Box Includes\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSony Alpha a7 IV Mirrorless Digital Camera (Body Only)\u003c\/li\u003e\n\u003cli\u003eSony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAC Adapter and Power Cord\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eShoulder Strap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAccessory Shoe Cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEyepiece Cup\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUSB Type-C to Type-A Cable\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eAWPRO is the Right Place to Buy\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eGet the \u003cstrong\u003eSony A7 IV Mirrorless Digital Camera – Body Only (ILCE-7M4)\u003c\/strong\u003e at Awpro! Don’t miss out on the Sony A7 IV Mirrorless Camera—the only place to find it is Awpro. Enjoy the best price in Dubai and get your hands on this powerful mirrorless camera today. Shop now at \u003cstrong\u003eAwpro, the authorised distributor of Sony in Dubai\u003c\/strong\u003e! BUY NOW!\u003c\/p\u003e","brand":"Sony","offers":[{"title":"1-Year Manufacturer’s Warranty","offer_id":51927025156372,"sku":"AWP012685","price":6799.0,"currency_code":"AED","in_stock":true},{"title":"Non-Warranty","offer_id":51927025189140,"sku":"AWP010633","price":7994.13,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/Sony_A7_IV_Mirrorless_Digital_Camera_-_Body_Only_ILCE-7M4.png?v=1769711354","url":"https:\/\/awpro.tv\/products\/sony-a7-iv-mirrorless-digital-camera-body-only-ilce-7m4","provider":"AWPRO","version":"1.0","type":"link"}