{"product_id":"canon-speedlite-470ex-ai","title":"Canon Speedlite 470EX-AI","description":"Helping to reduce the intimidation of flash photography, the \u003cb\u003eSpeedlite 470EX-AI\u003c\/b\u003e from \u003cb\u003eCanon\u003c\/b\u003e is a unique on-camera light featuring Auto Intelligent Bounce technology. This function measures the room you are working in, along with the set focus distance, in order to automatically tilt and rotate the flash head to produce even, diffuse, and clean bounce flash results. This function can be used in full-auto mode, where the flash automatically determines all settings, or in semi-auto mode, where you can set the angle of the flash and it will automatically rotate depending on the specific camera position or orientation in use.\u003cbr\u003e\u003cbr\u003eBeyond its distinct automated capabilities, the 470EX-AI is also distinguished by its apt flash specs, including E-TTL\/E-TTL II compatibility, a guide number of 154' at ISO 100 and 105mm, a zoom head with coverage from 24-105mm, and a pull-out diffuser to widen this coverage to 14mm. Manual stepless adjustment over bounce is possible with a tilting range up to 120  along with +\/- 180  rotation, and off-camera triggering is possible using the optical slave mode.\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e \t\u003cli\u003eBy automatically taking measurements of the room in conjunction with the set focus distance, Auto Intelligent Bounce (AI.B) automatically tilts and rotates the flash head in order to bounce the light and produce a diffuse and even quality of light\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e \t\u003cli\u003eAI.B full-auto mode automatically adjusts the flash angle and rotation by measuring the distance to the closest wall or ceiling along with the subject distance. AI.B semi-auto mode allows you to set the bounce angle yourself and then will automatically rotate the flash head as the camera is moved or the shooting orientation is changed\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e \t\u003cli\u003eGuide number of 154' at 105mm and ISO 100\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e \t\u003cli\u003eFlash head offers 0 to 120  of tilt along with +\/-180  of rotation for full bounce flash capabilities\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e \t\u003cli\u003eZoom head range of 24-105mm and a wide panel can be slid into place for coverage up to 14mm\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e \t\u003cli\u003eExposure compensation of 3 EV in 1\/3 or 1\/2 step increments\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e \t\u003cli\u003eOptical receiver mode for off-camera triggering\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e \t\u003cli\u003eLCD panel on rear for viewing and changing settings\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e \t\u003cli\u003eAF assist beam benefits focusing performance in low light\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e \t\u003cli\u003eAccepts four AA batteries as its power source\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e \t\u003cli\u003eMetal locking foot\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e","brand":"Canon","offers":[{"title":"Default","offer_id":51382440526100,"sku":"AWP007089","price":1265.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/1519599039_1393465_f7072a94-bb6e-46d3-b277-7f4b74788687.jpg?v=1759906180","url":"https:\/\/awpro.tv\/products\/canon-speedlite-470ex-ai","provider":"AWPRO","version":"1.0","type":"link"}