{"product_id":"sony-alpha-9-iii-full-frame-mirrorless-interchangeable-lens-camera","title":"Sony Alpha 9 III - Full-frame Mirrorless Interchangeable Lens Camera","description":"\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eA New Dimension of Image Performance\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eGlobal Shutter A First for Mirrorless\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\nSony has delivered the world’s first full-frame global shutter mirrorless camera with the a9 III. The use of a global shutter provides a leap in performance over the rolling shutter technology used for decades. A global shutter provides a near instantaneous and simultaneous readout of all 24.6MP, eliminating skew and other artifacts that plagued rolling shutters. It also far surpasses mechanical shutter technology is every way, making the physical shutter unnecessary in the a9 III.\n\nGlobal shutters help ensure consistent and uniform exposure across the entire frame in all lighting conditions. Flash sync is possible at any shutter speed-even the maximum of 1\/80,000 second. The simultaneous readout also prevents banding from certain light sources, such as fluorescent lighting. In a gym, outside, or with mixed artificial lighting the a9 III will handle it with ease.\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFlash photography and mixed lighting conditions will see major usability enhancements with the use of a global shutter. This includes the ability to sync at up to 1\/80,000 second with any flash. Sony flashes will benefit from communication that ensures optimal results and third-party flashes can be synced with the shutter by using a menu setting to adjust the delay.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003ePre-Capture \u0026amp; Speed BoostNever Miss a Moment\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\nAlong with the key technology delivered by the sensor, the a9 III offers features new features to unlock the camera’s full potential.\n\u003cul\u003e\n \t\u003cli\u003e\n\u003cb\u003ePre-Capture: \u003c\/b\u003eThe a9 III can be configured to begin recording images to the buffer when the shutter button is half-pressed. Users can set this between 0.05-1.0 second. Upon pressing the shutter these images will be saved to the memory card.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cb\u003eSpeed Boost: \u003c\/b\u003eNot every shoot calls for the a9 III’s impressive max speed of 120 fps. With Speed Boost and the C5 button, which is conveniently placed near the grip on the front of the camera, users can instantly switch their camera from their usual continuous shooting frame rate to a faster one to make sure their next shot is just right. Photographers will be able to select various frame rates up to 120 fps.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003ePro-Quality 4K Video\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eWhile video benefits greatly from the use of global shutter technology-rolling shutter and banding artifacts are completely eliminated-the a9 III boasts plenty of other video improvements over its predecessor worth talking about.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n \t\u003cli\u003eThe a9 III captures and down samples the full 6K image area to produce high-quality UHD 4K video up to 60 fps. It can also record 4K up to 120 fps with no crop.\u003c\/li\u003e\n \t\u003cli\u003eRecord 10-bit 4:2:2 internally using All-I encoding for maximum quality.\u003c\/li\u003e\n \t\u003cli\u003eOutput 16-bit raw via the full-size HDMI port to a compatible external recorder.\u003c\/li\u003e\n \t\u003cli\u003eS-Log3, S-Cine tone, and other Picture Profiles are available for optimizing the image for your workflow and production environment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eRefined Body Design\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eWith a new generation of Alpha-series cameras comes some slight tweaks and modifications designed to make the operation of the system more ergonomic. The a9 III features a handful of updates:\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n \t\u003cli\u003eAddition of C5 custom button to front of camera body.\u003c\/li\u003e\n \t\u003cli\u003eContinuous shooting mode dial can now be disabled and shooting speed can be adjusted in the menu.\u003c\/li\u003e\n \t\u003cli\u003eEnhanced grip and the shutter button has been slightly moved to provide a more ergonomic experience.\u003c\/li\u003e\n \t\u003cli\u003eDual CF express Type A\/SD card slots provide versatility, allowing users to use existing media or pick up the faster CF express options to take full advantage of the a9 III’s increased speed.\u003c\/li\u003e\n \t\u003cli\u003eUSB-C port now offers faster USB 3.2 Gen 2 speeds of up to 10 Gb\/s.\u003c\/li\u003e\n \t\u003cli\u003e3.2″ 2.1m-dot 4-axis multi-angle touchscreen LCD-first seen on the a7R V. This screen has a wide color gamut covering the DCI-P3 space.\u003c\/li\u003e\n \t\u003cli\u003e9.44m-dot 0.90x OLED electronic viewfinder with maximum refresh rate of 240 fps. The a9 III benefits from maximum quality viewing at up to 120 fps.\u003c\/li\u003e\n \t\u003cli\u003eEthernet port for advanced networking and data transfer workflows.\u003c\/li\u003e\n \t\u003cli\u003eThe optional VG-C5 Vertical Grip is designed to match the updated ergonomics of the a9 III, including the new C5 button.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eEnhanced Functionality and Usability\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\nSony has Titled to improve the workflows of their professional cameras with upgraded and additional features:\n\u003cul\u003e\n \t\u003cli\u003eA voice memo function promises clearer recording with a microphone located close to the user. These memos can be transferred via FTP and can be converted to text using Sony’s Transfer \u0026amp; Tagging application.\u003c\/li\u003e\n \t\u003cli\u003eIPTC metadata can be automatically added to images and up to 20 presets can be saved.\u003c\/li\u003e\n \t\u003cli\u003eImage bursts can now be set to display as a group during playback to make it easier to navigate through a shoot, especially when using the a9 III’s fastest continuous shooting rates.\u003c\/li\u003e\n \t\u003cli\u003eBuilt-in Wi-Fi and Ethernet can be used for fast networked data transfer during shooting.\u003c\/li\u003e\n \t\u003cli\u003eThe a9 III is designed to be used in a wide ranging of shooting conditions and is weather sealed to protect it from the elements.\u003c\/li\u003e\n \t\u003cli\u003eA shading curtain activates when the camera is powered off, protecting the camera’s sensor from dust and the elements.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eFuture Firmware Updates\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\nThe Sony a9 III is going to get better with time and there are some details on what to expect in future firmware updates:\n\u003cul\u003e\n \t\u003cli\u003eThe ability to shooting continuously at up to 120 fps when using the maximum shutter speed of 1\/80,000 second.\u003c\/li\u003e\n \t\u003cli\u003eWorkflow enhancements for IPTC metadata and FTP functions.\u003c\/li\u003e\n \t\u003cli\u003eAddition of C2PA technology from the Content Authenticity Initiative.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default","offer_id":51676485910804,"sku":"AWP012690","price":22856.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/ALPHA_b0bc954c-c44b-47a4-bac0-9bc5ea35430d.png?v=1763806374","url":"https:\/\/awpro.tv\/ar\/products\/sony-alpha-9-iii-full-frame-mirrorless-interchangeable-lens-camera","provider":"AWPRO","version":"1.0","type":"link"}