{"title":"Sony","description":"","products":[{"product_id":"sony-zv-e10l-epz-with-16-50mm-f3-5-5-6-oss-kit","title":"Sony ZV-E10L EPZ with 16-50MM F3.5\/5.6 OSS Kit","description":"\u003cul\u003e\n\u003cli\u003eLarge APS-C Sensor\u003c\/li\u003e\n\u003cli\u003e4K Video Recording\u003c\/li\u003e\n\u003cli\u003eReal-time Tracking AF\u003c\/li\u003e\n\u003cli\u003eProduct Showcase Mode\u003c\/li\u003e\n\u003cli\u003eLightweight Design\u003c\/li\u003e\n\u003cli\u003eEfficient Low-Light Performance\u003c\/li\u003e\n\u003cli\u003e425 AF Points\u003c\/li\u003e\n\u003cli\u003eEasy Controls\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51236831166740,"sku":null,"price":2623.95,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/p-1.webp?v=1756752779"},{"product_id":"sony-rechargable-battery-np-fv70a","title":"SONY RECHARGABLE BATTERY NP-FV70A","description":"Extra power for your digital camera\/camcorder\u003cbr\u003eHigh energy density, high recycle, long life battery\u003cbr\u003eHigh capacity battery with super power cell technology\u003cbr\u003eNo memory effect so that you can charge battery at any time\u003cbr\u003eIntegrated microchip prevents overcharging overheat and provide short circuit protection","brand":"Sony","offers":[{"title":"Default","offer_id":51341338214676,"sku":"AWP000227","price":285.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/09f732020718121037.jpg?v=1759904689"},{"product_id":"sony-fe-50mm-f-1-4-gm-lens-sony-e-1-year-manufacturer-s-warranty","title":"Sony FE 50mm f\/1.4 GM Lens (Sony E) - 1-Year Manufacturer’s Warranty","description":"","brand":"Sony","offers":[{"title":"Default Title","offer_id":51604395229460,"sku":"AWP012638","price":4799.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/1676974518_1752166_11zon_3a75fc54-aa9f-4250-93d8-0f8d6efcd594.jpg?v=1762977595"},{"product_id":"sony-fe-50mm-f-1-4-gm-lens-sony-e-non-warranty","title":"Sony FE 50mm f\/1.4 GM Lens (Sony E) - Non-Warranty","description":"","brand":"Sony","offers":[{"title":"Default Title","offer_id":51604395262228,"sku":"AWP013855","price":4817.94,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/1676974518_1752166_11zon_489f236a-0964-46b7-a9de-1ff4cccfe33b.jpg?v=1762977596"},{"product_id":"sony-fx30-digital-cinema-camera-1-year-manufacturer-s-warranty","title":"Sony FX30 Digital Cinema Camera - 1-Year Manufacturer’s Warranty","description":"","brand":"Sony","offers":[{"title":"Default Title","offer_id":51604395294996,"sku":"AWP012212","price":6299.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/ilme-fx30.webp?v=1762977596"},{"product_id":"sony-fe-24-70mm-f-2-8-gm-ii-lens-sony-e-1-year-manufacturer-s-warranty","title":"Sony FE 24-70mm f\/2.8 GM II Lens (Sony E) - 1-Year Manufacturer’s Warranty","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 24-70mm f\/2.8 GM II lens\u003c\/strong\u003e is a compact, lightweight zoom with advanced features for both photo and video enthusiasts. It offers a bright f\/2.8 constant aperture, five aspherical elements, Nano AR Coating II, and an 11-blade diaphragm for sharp details, vibrant colors, and smooth bokeh. Whether you're capturing landscapes, portraits, or videos, this Sony lens for Sony camera is an ideal choice for professional photographers and videographers. This zoom lens for Sony camera E-mount provides faster autofocus with four XD linear motors, supports focus breathing compensation, and features a weather-sealed design with a fluorine-coated front element. Available at AWPRO, this lens is 22% lighter and 18% smaller than its predecessor, with improved video capabilities, a de-clickable aperture ring, and customizable focus buttons, making it perfect for versatile and professional use. Whether you're looking for a zoom autofocus lens or a Sony 70mm f\/2.8 GM II lens, this G Master lens is designed to meet the needs of professionals who require exceptional quality and versatility.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul class=\"list_OMS5rN7R1Z\"\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eFull-Frame | f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eFast Standard Zoom\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003e22% Lighter, 18% Smaller than Previous\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eFour XD Linear AF Motors, Floating Focus\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eAperture De-Click and Lock Switches\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eZoom Smoothness Switch\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eXA and Super ED Elements\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eNano AR Coating II and Fluorine Coating\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eRounded 11-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eSony FE 24-70mm Lens Box Includes\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 24-70mm f\/2.8 GM II Lens (Sony E)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony ALC-F82S 82mm Front Lens Cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony ALC-R1EM Rear Lens Cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony ALC-SH168 Lens Hood\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLens Case\u003c\/li\u003e\n\u003cli\u003e1-Year Manufacturer’s Warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eAWPRO Best Place To Buy\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"flex max-w-full flex-col flex-grow\"\u003e\n\u003cdiv class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+\u0026amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"e5cc8fd8-11de-4e18-b8eb-1eeda7354aa9\" data-message-model-slug=\"gpt-4o\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert dark\"\u003eDiscover the Sony FE GM II lens at \u003cstrong\u003eAWPRO, is the authorized distributor of Sony in Dubai\u003c\/strong\u003e. Experience unbeatable quality, compact design, and professional performance—all at the best price. Shop now at \u003cstrong\u003eAWPRO\u003c\/strong\u003e, the exclusive store and website bringing this versatile lens to Dubai photographers and videographers.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51604395852052,"sku":"AWP011024","price":7838.99,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/Sony_FE_24-70mm_f2.8_GM_II_Lens_Sony_E_1.png?v=1767944724"},{"product_id":"sony-fe-24-70mm-f-2-8-gm-ii-lens-sony-e-non-warranty","title":"Sony FE 24-70mm f\/2.8 GM II Lens (Sony E) - Non-Warranty","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 24-70mm f\/2.8 GM II lens\u003c\/strong\u003e is a compact, lightweight zoom with advanced features for both photo and video enthusiasts. It offers a bright f\/2.8 constant aperture, five aspherical elements, Nano AR Coating II, and an 11-blade diaphragm for sharp details, vibrant colors, and smooth bokeh. Whether you're capturing landscapes, portraits, or videos, this Sony lens for Sony camera is an ideal choice for professional photographers and videographers. This zoom lens for Sony camera E-mount provides faster autofocus with four XD linear motors, supports focus breathing compensation, and features a weather-sealed design with a fluorine-coated front element. Available at AWPRO, this lens is 22% lighter and 18% smaller than its predecessor, with improved video capabilities, a de-clickable aperture ring, and customizable focus buttons, making it perfect for versatile and professional use. Whether you're looking for a zoom autofocus lens or a Sony 70mm f\/2.8 GM II lens, this G Master lens is designed to meet the needs of professionals who require exceptional quality and versatility.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul class=\"list_OMS5rN7R1Z\"\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eFull-Frame | f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eFast Standard Zoom\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003e22% Lighter, 18% Smaller than Previous\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eFour XD Linear AF Motors, Floating Focus\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eAperture De-Click and Lock Switches\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eZoom Smoothness Switch\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eXA and Super ED Elements\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eNano AR Coating II and Fluorine Coating\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eRounded 11-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eSony FE 24-70mm Lens Box Includes\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSony FE 24-70mm f\/2.8 GM II Lens (Sony E)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony ALC-F82S 82mm Front Lens Cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony ALC-R1EM Rear Lens Cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony ALC-SH168 Lens Hood\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLens Case\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eAWPRO Best Place To Buy\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"flex max-w-full flex-col flex-grow\"\u003e\n\u003cdiv class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+\u0026amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"e5cc8fd8-11de-4e18-b8eb-1eeda7354aa9\" data-message-model-slug=\"gpt-4o\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert dark\"\u003eDiscover the Sony FE GM II lens at \u003cstrong\u003eAWPRO, is the authorized distributor of Sony in Dubai\u003c\/strong\u003e. Experience unbeatable quality, compact design, and professional performance—all at the best price. Shop now at \u003cstrong\u003eAWPRO\u003c\/strong\u003e, the exclusive store and website bringing this versatile lens to Dubai photographers and videographers.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51604395884820,"sku":"AWP012966","price":7359.52,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/Sony_FE_24-70mm_f2.8_GM_II_Lens_Sony_E_1.png?v=1767944724"},{"product_id":"sony-fe-24-70mm-f-2-8-gm-lens-1-year-manufacturer-s-warranty","title":"Sony FE 24-70mm f\/2.8 GM Lens - 1-Year Manufacturer’s Warranty","description":"","brand":"Sony","offers":[{"title":"Default Title","offer_id":51604395917588,"sku":"AWP012990","price":5999.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/1454496359_1222774_11zon.jpg?v=1762977661"},{"product_id":"sony-fe-24-70mm-f-2-8-gm-lens-non-warranty","title":"Sony FE 24-70mm f\/2.8 GM Lens - Non-Warranty","description":"","brand":"Sony","offers":[{"title":"Default Title","offer_id":51604395950356,"sku":"AWP002394","price":5760.63,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/1454496359_1222774_11zon_4f26b50d-6387-47fb-8317-d28c6b755f95.jpg?v=1762977662"},{"product_id":"sony-fe-85mm-f-1-4-gm-lens-1-year-manufacturer-s-warranty","title":"Sony FE 85mm f\/1.4 GM Lens - 1-Year Manufacturer’s Warranty","description":"","brand":"Sony","offers":[{"title":"Default Title","offer_id":51604395983124,"sku":"AWP013394","price":5199.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/1454496359_1222775_11zon.jpg?v=1762977663"},{"product_id":"sony-fe-85mm-f-1-4-gm-lens-non-warranty","title":"Sony FE 85mm f\/1.4 GM Lens - Non-Warranty","description":"","brand":"Sony","offers":[{"title":"Default Title","offer_id":51604396015892,"sku":"AWP006962","price":4730.4,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/1454496359_1222775_11zon_d77f766e-7bda-4712-a711-ed343f8bc9d0.jpg?v=1762977663"},{"product_id":"sony-64gb-sf-e-series-uhs-ii-sdxc-memory-card","title":"Sony 64GB SF-E Series UHS-II SDXC Memory Card","description":"The \u003cstrong\u003eSony 64GB SF-E Series UHS-II SDXC Memory Card\u003c\/strong\u003e is built for high-speed performance and durability. It supports advanced DSLR functions, 4K, and Full HD video recording, with read speeds up to 270 MB\/s and write speeds up to 45 MB\/s. Its V30 speed class ensures reliable performance for capturing high-resolution images and videos in various shooting conditions.\n\nAvailable at \u003cstrong\u003eAWPRO\u003c\/strong\u003e, this memory card is designed to withstand water, dust, drops, and extreme temperatures. With File Rescue software, recover lost or deleted files with ease. Perfect for professionals and creators, this card combines speed, reliability, and durability for seamless photography and videography experiences.\n\u003ch2\u003e\u003cstrong\u003eKey Features of Sony 64GB SF-E Series UHS-II SDXC Memory Card\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul class=\"list_OMS5rN7R1Z\"\u003e\n \t\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003e64GB Storage Capacity\u003c\/li\u003e\n \t\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eUHS-II \/ V30 \/ U3 \/ Class 10\u003c\/li\u003e\n \t\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eMax Read Speed: 270 MB\/s\u003c\/li\u003e\n \t\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eMax Write Speed: 45 MB\/s\u003c\/li\u003e\n \t\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eMin Write Speed: 30 MB\/s\u003c\/li\u003e\n \t\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eRecords Full HD, 3D, and 4K Video\u003c\/li\u003e\n \t\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eX-Ray, Dust, UV, Drop \u0026amp; Waterproof\u003c\/li\u003e\n \t\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eWithstands Extreme Temperatures\u003c\/li\u003e\n \t\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eBuilt-In Write-Protect Switch\u003c\/li\u003e\n \t\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eDownloadable File Rescue Software\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eAWPRO Best Place To Buy\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"flex max-w-full flex-col flex-grow\"\u003e\n\u003cdiv class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+\u0026amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"b0b4c709-cea9-43c7-9e52-581f40ba36b6\" data-message-model-slug=\"gpt-4o\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert dark\"\u003e\n\nGet the \u003cstrong\u003eSony 64GB SF-E Series UHS-II SDXC Memory Card\u003c\/strong\u003e now at \u003cstrong\u003eAWPRO\u003c\/strong\u003e, the only authorized Sony dealer in Dubai. Enjoy top speeds and reliable performance for photography and 4K video recording. Available at the best price, this durable memory card is perfect for professionals and enthusiasts. Shop today at \u003cstrong\u003eAWPRO\u003c\/strong\u003e for exclusive offers and guaranteed authenticity!\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51604397031700,"sku":"AWP013407","price":113.33,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/1690220725_1768104_11zon.jpg?v=1762977767"},{"product_id":"sony-audio-interface-black-smadp5","title":"Sony Audio Interface, Black (SMADP5)","description":"\u003cstrong\u003eSony Audio Interface Black (SMADP5)\u003c\/strong\u003e offers cable-free integration with compatible Sony camcorders and DSLR cameras. It provides digital audio recording for high-quality sound with low noise, available on select Sony camcorders.\n\u003cdiv class=\"flex-shrink-0 flex flex-col relative items-end\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"pt-0\"\u003e\n\u003cdiv class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\"\u003e\n\u003cdiv class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\"\u003e\n\u003cspan style=\"font-size: 16px\"\u003eThe camcorder powers the receiver directly, saving battery costs, and lets you control the power with a switch. \u003c\/span\u003e\u003cstrong style=\"font-size: 16px\"\u003eAWPRO\u003c\/strong\u003e\u003cspan style=\"font-size: 16px\"\u003e offers the best deals for this product, which also includes an analog\/digital switchable interface for flexibility.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003e\u003cstrong\u003eKey Features of Sony Audio Interface Black (SMADP5)\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cdiv class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col flex-grow\"\u003e\n\u003cdiv class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+\u0026amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"77b4f6bb-7b39-4e2b-8fe9-e3f493fe63b4\" data-message-model-slug=\"gpt-4o-mini\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003cul\u003e\n \t\u003cli\u003e\n\u003cstrong\u003eCable-Free Integration\u003c\/strong\u003e: Works seamlessly with compatible Sony camcorders and DSLR cameras.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cstrong\u003eHigh-Quality Audio\u003c\/strong\u003e: Digital audio recording ensures clear sound with minimal noise (on select Sony camcorders).\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cstrong\u003eReceiver Powered by Camcorder\u003c\/strong\u003e: Reduces battery costs by using camcorder power.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cstrong\u003ePower Control\u003c\/strong\u003e: The receiver power is controlled directly through the camcorder.\u003c\/li\u003e\n \t\u003cli\u003e\n\u003cstrong\u003eAnalog\/Digital Switch\u003c\/strong\u003e: Offers flexibility with switchable analog and digital interfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eAWPRO Best Place To Buy\u003c\/strong\u003e\u003c\/h3\u003e\nGet the \u003cstrong\u003eSony Audio Interface Black \u003c\/strong\u003eexclusively at \u003cstrong\u003eAWPRO\u003c\/strong\u003e, the only store in Dubai offering it at the best price! Perfect for high-quality audio recording with Sony camcorders and DSLR cameras. Don’t miss out on this incredible deal! Shop now at AWPRO for unbeatable value. We are \u003cstrong\u003eauthorized distributors of Sony.\u003c\/strong\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default","offer_id":52341009449236,"sku":"AWP014502","price":246.66,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/AWPRO-Product-Images.jpg?v=1776112918"},{"product_id":"sony-a7-iv-mirrorless-digital-camera-body-only-ilce-7m4","title":"Sony A7 IV Mirrorless Digital Camera - Body Only (ILCE-7M4)","description":"\u003cp class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003eAn all-arounder that pushes beyond basic, the\u003cstrong\u003e Sony Alpha a7 IV mirrorless camera (ILCE-7M4)\u003c\/strong\u003e does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the Sony Alpha a7IV has the resolution and AF performance that appeals to photographers. Along with robust 4K 60p video recording for filmmakers and content creators. The newly developed 33MP Exmor R CMOS sensor pairs with the BIONZ XR processor from the Alpha 1 to achieve quick shooting up to 10 fps and 4K 60p video recording. Along with broad sensitivity up to ISO 51200 and a wide 15+ stop dynamic range. Beyond image quality, the sensor and processor also contribute to an advanced AI-based AF system that supports Real-time Eye AF and Real-time Tracking for intuitive AF control and subject tracking. This fourth-generation of the Sony Alpha a7 IV also sports an updated body design that houses a higher resolution 3.68m-dot EVF, vari-angle touchscreen LCD, and dual memory card slots. Whether you’re looking for the Sony Alpha a7 IV for video or a Sony mirrorless camera for still photography. The a7 IV excels in both, offering great value for content creators. The camera body only option is perfect for those who already have lenses or wish to build a custom kit. The Sony mirrorless camera body is lightweight and compact, making it the perfect choice for professional and enthusiast photographers alike. For those seeking mirrorless digital camera performance, the Sony Alpha a7 is a top contender, providing excellent resolution and performance. Get the best Sony Alpha a7 IV price and experience high-end functionality in this versatile mirrorless camera.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e33MP Exmor R BSI CMOS Sensor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNewly developed 33MP Exmor R full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBIONZ XR Processor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUsing the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording. And advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects. In terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF\/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced External Flash Control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSuiting working with flash while photographing fast-moving subjects, P-TTL flash metering is possible in between each exposure when working with lo, mid, or even hi-speed continuous shooting modes. This helps to maintain stable illumination if making low-light bursts and greatly benefits working in changing light or low-light conditions. The updated flash control system also helps to reduce flash trigger lag. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4K 60p Video Recording in 10-Bit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaking full use of the high-resolution 33MP sensor and fast processing capabilities, UHD 4K 30p XAVC HS 10-bit recording is possible using the full width of the sensor, offering 7K oversampling for impressive sharpness and realism.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThere is also oversampled 4K recording, via a 4.6K capture area, with a Super 35 crop, that offers UHD 4K output up to 60p in 10-bit.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNo recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times; longer than one hour of continuous 4K 60p 10-bit 4:2:2 recording, for example.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe a7 IV employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb\/s.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong style=\"font-size: 1.2em;\"\u003eS-Cinetone, S-Log3, and Other Color and Gamma Controls\u003c\/strong\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9 and FX6 cameras, along with the a1 and a7S III, and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eS-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"featureHeader_1X7Bjtq1wSf7acfBkrgQFB\"\u003e\u003cstrong\u003eAI-Based Autofocus\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003eCovering approximately 94% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"featureHeader_1X7Bjtq1wSf7acfBkrgQFB\"\u003e\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e\u003cstrong\u003eReal-time Tracking and Real-time Eye AF\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\nBorrowing from the flagship AF system, the a7 IV has tuned tracking and subject detection capabilities that lock onto subjects quickly and refines focus accurately on recognized eyes and faces of subjects:\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eReal-time Tracking is an AI-based subject recognition system that recognizes color, pattern, and subject distance information for high accuracy and focusing speed.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBeyond just tracking subjects, Real-time Eye AF fine-tunes the focusing accuracy and recognizes human, animal, and bird's eyes for critical sharpness. Real-time Eye AF even maintains focus on a subject's eye when they leave and re-enter the frame, allowing for working in more spontaneous shooting situations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"featureHeader_1X7Bjtq1wSf7acfBkrgQFB\"\u003e\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e\u003cstrong\u003eAF During Video Recording and Additional Focusing Modes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003eReal-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003e\n\u003cp\u003eFor more control over how focus shifts appear during recording. Seven-step AF transition speeds and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA unique solution to compensate for how certain lenses perform when racking focus, Focus Breathing compensation will automatically smooth focus transitions and maintain a consistent field of view when changing the focus position during a shot. This mode crops into the image slightly and corrects for any detected shifts in composition when focusing is happening.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFocus Map is a unique way of visualizing depth of field and functions in a similar way to peaking with a colorful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eA feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eViewfinder and LCD Screen\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003e\n\u003cul\u003e\n\u003cli\u003eAn improved QVGA OLED Tru-Finder EVF features a 3.68m-dot resolution that is approximately 1.6x higher in resolution than its predecessor for sharper, clearer viewing. This viewfinder supports both standard 60 fps and 120 fps frame rates for smooth motion rendering and its physical design has a long 23mm eye point, 0.78x-magnification, and 37.3° field of view.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePerfect for vlogging or other self-recording needs, the side-opening 3.0\" 1.03m-dot vari-angle articulating screen can be used in a front-facing orientation or can be tilted up or down to suit working from high or low shooting angles. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"featureHeader_1X7Bjtq1wSf7acfBkrgQFB\"\u003e\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e\u003cstrong\u003eHybrid Stills and Video Body Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003e\n\u003cul\u003e\n\u003cli\u003eNew to the Alpha line, there is a convenient Still\/Movie\/S\u0026amp;Q dial, beneath the shooting mode dial, that allows for quick changing between different recording modes. By changing between stills and movie recording modes, the menu system and custom buttons will change for more intuitive and practical use.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCustomizable interface permits assigning 169 functions across 18 different buttons and the new rear dial R.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDual memory card slots allow for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. One slot is a dual CFexpress Type A and SD slot and the other is solely an SD card slot; both are rated to support UHS-II memory cards.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUpdated menu structure is more intuitive and complements having different workflows and settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAccepts the high-capacity NP-FZ100 rechargeable lithium-ion battery. Which provides approximately 520 shots per charge when working with the viewfinder or 580 shots when working with the rear LCD.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"featureHeader_1X7Bjtq1wSf7acfBkrgQFB\"\u003e\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e\u003cstrong\u003ePorts and Interface\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003e\n\u003cul\u003e\n\u003cli\u003eA USB 3.2 Gen 2 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBoth 3.5mm headphone and external microphone ports facilitate greater control over audio recording.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUSB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"featureHeader_1X7Bjtq1wSf7acfBkrgQFB\"\u003e\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e\u003cstrong\u003e5-Axis SteadyShot INSIDE Image Stabilization\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003eEnhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system compensates for five different types of camera shake encountered during handheld shooting of stills and video and allows users to confidently use any lens, even adapted lenses, for critical shooting without encountering blur from camera shake.\u003c\/li\u003e\n\u003cli class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\u003c\/li\u003e\n\u003cli class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003eAdditionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_2sozCfKMD3hvcqRbOzFc2r\"\u003e\n\u003cdiv class=\"featureHeader_1X7Bjtq1wSf7acfBkrgQFB\"\u003e\n\u003cp class=\"text_2iIiQM2M98BvhYsiaXaYuw comfy_3Tv67P0yhL_J6BIUitJ2zo sizeTitle3_1t9jH5r0Ag7hnkzPeWwDnI weightNormal_SF-rc73z4mkRlFO4x_Sh4 primary_ELb2ysditdCtk24iMBTUs\"\u003e\u003cstrong\u003eWireless Connectivity and Streaming\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_1SfQfJloZBnUrND49WVXt3\"\u003e\n\u003cul\u003e\n\u003cli\u003eBuilt-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUse of the Imaging Edge mobile app is benefitted by Bluetooth to maintain a reliable connection between the camera and mobile device.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLive streaming is possible directly from the camera simply by connecting the camera to a computer or compatible mobile device via USB, allowing the camera's video and audio capabilities to be used for live social media and video conferencing.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eInternal recording is supported to a memory card while live streaming.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUVC and UAC standards are supported for improved picture and sound quality during streaming.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSupports Visual Story for easy cloud-based deliver of photos and videos immediately after shooting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003e\u003cstrong\u003eSony A7 IV (ILCE-7M4) Box Includes\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSony Alpha a7 IV Mirrorless Digital Camera (Body Only)\u003c\/li\u003e\n\u003cli\u003eSony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAC Adapter and Power Cord\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eShoulder Strap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAccessory Shoe Cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEyepiece Cup\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUSB Type-C to Type-A Cable\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eAWPRO is the Right Place to Buy\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eGet the \u003cstrong\u003eSony A7 IV Mirrorless Digital Camera – Body Only (ILCE-7M4)\u003c\/strong\u003e at Awpro! Don’t miss out on the Sony A7 IV Mirrorless Camera—the only place to find it is Awpro. Enjoy the best price in Dubai and get your hands on this powerful mirrorless camera today. Shop now at \u003cstrong\u003eAwpro, the authorised distributor of Sony in Dubai\u003c\/strong\u003e! BUY NOW!\u003c\/p\u003e","brand":"Sony","offers":[{"title":"1-Year Manufacturer’s Warranty","offer_id":51927025156372,"sku":"AWP012685","price":6799.0,"currency_code":"AED","in_stock":true},{"title":"Non-Warranty","offer_id":51927025189140,"sku":"AWP010633","price":7994.13,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/Sony_A7_IV_Mirrorless_Digital_Camera_-_Body_Only_ILCE-7M4.png?v=1769711354"},{"product_id":"sony-alpha-a6300-mirrorless-digital-camera-body-only-black","title":"Sony Alpha A6300 Mirrorless Digital Camera (Body Only, Black)","description":"\u003cp\u003eFast-focusing and 4K-shooting, the black ?Alpha a6300 ?from ?Sony ?is a versatile APS-C-format mirrorless digital camera designed for multimedia image-makers. Revolving around a redeveloped 24.2MP Exmor CMOS sensor and BIONZ X image processor, clean image quality is provided with a wide expandable sensitivity range to ISO 51200, along with accelerated readout speeds for internal 4K30 and Full HD 1080p120 video recording with full pixel readout. Stills shooters also benefit from the apt processing speed, which enables continuous shooting at 11 fps for up to 21 raw frames in a burst, as well as 14-bit raw file output. Complementing both stills and video, the sensor and processor combination also avails 4D FOCUS, which combines a wide-coverage 425-point phase-detection system with a 169-area contrast detection system for quick and precise focusing performance. This focusing system also enables High-density Tracking AF for more efficient and accurate tracking of moving subjects across the image frame. A well-rounded camera for both photographers and videographers, the a6300 is characterized by its speed and further qualified by its refined image and video quality.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default","offer_id":51637711733012,"sku":"AWP008016","price":2800.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/57143f210119032348.jpg?v=1763325360"},{"product_id":"sony-alpha-a6300-mirrorless-digital-camera-with-16-50mm-lens-black","title":"Sony Alpha A6300 Mirrorless Digital Camera With 16-50Mm Lens (Black)","description":"\u003cp\u003eFast-focusing and 4K-shooting, the black ?Alpha a6300 ?from ?Sony ?is a versatile APS-C-format mirrorless digital camera designed for multimedia image-makers. Revolving around a redeveloped 24.2MP Exmor CMOS sensor and BIONZ X image processor, clean image quality is provided with a wide expandable sensitivity range to ISO 51200, along with accelerated readout speeds for internal 4K30 and Full HD 1080p120 video recording with full pixel readout. Stills shooters also benefit from the apt processing speed, which enables continuous shooting at 11 fps for up to 21 raw frames in a burst, as well as 14-bit raw file output. Complementing both stills and video, the sensor and processor combination also avails 4D FOCUS, which combines a wide-coverage 425-point phase-detection system with a 169-area contrast detection system for quick and precise focusing performance. This focusing system also enables High-density Tracking AF for more efficient and accurate tracking of moving subjects across the image frame. A well-rounded camera for both photographers and videographers, the a6300 is characterized by its speed and further qualified by its refined image and video quality.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default","offer_id":51637711765780,"sku":"AWP004854","price":4200.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/6c266a210119032545.jpg?v=1763325361"},{"product_id":"sony-alpha-a6500-mirrorless-digital-camera-body-only","title":"Sony Alpha A6500 Mirrorless Digital Camera (Body Only)","description":"Stable, fast, and versatile, the ?\u003cb\u003eAlpha a6500\u003c\/b\u003e ?from ?\u003cb\u003eSony\u003c\/b\u003e ?is an apt APS-C-format mirrorless camera well-suited for both photo and video applications. Revolving around a 24.2MP Exmor CMOS sensor and BIONZ X image processor, clean image quality is provided with a wide expandable sensitivity range to ISO 51200, along with accelerated readout speeds for internal 4K30 and Full HD 1080p120 video recording with full pixel readout. The processor further benefits videographers with the inclusion of an S\u0026amp;Q (Slow \u0026amp; Quick) Motion setting that permits capturing Full HD video at a variety of frame rates ranging from 1-120 fps. Stills shooters also benefit from the apt processing speed, which enables continuous shooting at 11 fps for up to 301 JPEGs in a burst, as well as 14-bit raw file output. Complementing both stills and video, 5-axis SteadyShot INSIDE image stabilization minimizes the appearance of camera shake with all mounted lenses to support working with slower shutter speeds. The sensor and processor combination also avails 4D FOCUS, which utilizes a wide-coverage 425-point phase-detection system with a 169-area contrast detection system for quick and precise focusing performance. This focusing system also enables High-density Tracking AF for more efficient and accurate tracking of moving subjects across the image frame. Increasingly versatile and fully featured in both photo and video realms, the a6500 is a fast and precise imaging tool for multimedia capture.\n\\n\n\\nComplementing the imaging assets, the a6500 also sports a robust magnesium alloy body that is dust- and moisture-resistant to permit working in harsh environments. The compact profile incorporates a high-resolution XGA Tru-Finder 2.36m-dot OLED electronic viewfinder for bright, clear, eye-level viewing, and this EVF features a 120 fps viewing mode for smooth tracking of fast-moving subjects. A rear 3.0\" 921.6k-dot touchscreen LCD monitor is also available and has a tilting design to benefit shooting from high and low working angles, and the touchscreen design allows for intuitive touch-to-focus control. Additionally, for wireless remote control over the camera, or for just sharing imagery online, built-in Wi-Fi with NFC permits linking with a mobile device for intuitive wireless control.\n\\n\n\\nWhat's in the Box:\n\\n\u003cul\u003e\n\\n \t\u003cli\u003eSony Alpha a6500 Mirrorless Digital Camera (Body Only)\u003c\/li\u003e\n\\n \t\u003cli\u003eNP-FW50 Lithium-Ion Rechargeable Battery (1020mAh)\u003c\/li\u003e\n\\n \t\u003cli\u003eShoulder StrapBody\u003c\/li\u003e\n\\n \t\u003cli\u003eCapAccessory\u003c\/li\u003e\n\\n \t\u003cli\u003eShoe CapEyepiece\u003c\/li\u003e\n\\n \t\u003cli\u003eCupMicro-USB\u003c\/li\u003e\n\\n \t\u003cli\u003eCableAC-UUD12 AC Adapter\u003c\/li\u003e\n\\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default","offer_id":51637711798548,"sku":"AWP005308","price":3290.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/0425e3210119032745.jpg?v=1763325362"},{"product_id":"sony-alpha-a7-iii-mirrorless-camera-with-fe-28-70mm-f3-5-5-6-oss-lens","title":"Sony Alpha A7 III Mirrorless Camera With Fe 28-70mm F3.5-5.6 Oss Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony Alpha a7 III Mirrorless Digital Camera with 28-70mm lens\u003c\/strong\u003e is a versatile powerhouse. Designed for both photography and videography in diverse shooting environments. Featuring an advanced 24.2MP full-frame Exmor R BSI CMOS sensor and BIONZ X image processor. This Sony mirrorless camera excels in speed, precision, and low-light performance. Capture moments effortlessly with a 10 fps continuous shooting rate and improved autofocus capabilities. Thanks to the Fast Hybrid AF System with 693 phase-detection and 425 contrast-detection points. This mirrorless digital camera quickly acquires focus in various lighting conditions, ensuring clear, sharp subject tracking. Optimized for both stills and video, the Sony Alpha a7 III for video records in UHD 4K. Utilizing the sensor's full width to reduce moiré and aliasing, achieving stunning clarity in every frame. The \u003cstrong style=\"font-style: inherit; text-align: var(--text-align); background-color: var(--ast-global-color-5);\"\u003eSony Alpha a7 III\u003c\/strong\u003e includes a 1 year warranty covering defects in materials and workmanship when purchased from authorized retailers. This warranty provides free repair or replacement for manufacturing-related issues but excludes damage from misuse, accidents, or unauthorized repairs. Extended warranties are often available for additional coverage. For international purchases, check regional warranty details with your retailer. Registering the camera on Sony's website offers access to updates and exclusive service options, adding peace of mind for your investment in this Sony mirrorless camera. \u003c\/p\u003e\n\u003ch2\u003eFull-Frame BSI Sensor and BIONZ X Processor\u003c\/h2\u003e\n\u003cp\u003eFeaturing a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor. To offer high-resolution stills and video while minimizing noise and improving speed. The BSI design also dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200. Which can be further expanded to ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times. Along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values. \u003c\/p\u003e\n\u003ch2\u003eUHD 4K Video Recording in XAVC S Format\u003c\/h2\u003e\n\u003cp\u003eInternal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and uses 2.4x oversampling, which renders greater detail, and full pixel readout is possible, too, for higher quality imagery with reduced moiré and aliasing. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both 4K and FHD resolutions. Utilize the 100 Mb\/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.\u003c\/p\u003e\n\u003ch2\u003eAutofocus and Image Stabilization\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLock-on AF maintains focus on moving subjects through the use of a configurable frame that is set over the desired moving subjec\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eExpand Flexible Spot employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEye AF can be used to base focus on recognized subjects' eyes for portraits and is available in both AF-S and AF-C modes\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFocus Magnifier function can be used for critical focus when homing in on minute subject details\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRear touchscreen can also be used for Touch Focus control and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e5-Axis SteadyShot INSIDE Image Stabilization\u003c\/h2\u003e\n\u003cp\u003ePacked into the robust a7 III is a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system. That compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake. For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization. \u003c\/p\u003e\n\u003ch2\u003eConnectivity\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eThe XGA OLED Tru-Finder EVF features a 2.36m-dot resolution and 0.78x magnification for bright, clear viewing in high detail.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIn addition to the EVF, a 3.0\" 922k-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107° and downward 41° to benefit working from high and low angles.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMagnesium-alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWeather-sealing has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUsing the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBody Design\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDual SD memory card slots allow for flexible file saving and handling, and can be configured to partition raw and JPEG files or can be used for overflow recording. One of the card slots is rated to support UHS-II memory cards.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eA USB 3.0 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBuilt-in Wi-Fi enables the a7 III to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBluetooth connectivity allows for location data acquisition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eSony Alpha A7 III with Lens Box Includes\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSony Alpha a7 III Mirrorless Digital Camera (Body Only)\u003c\/li\u003e\n\u003cli\u003eNP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)\u003c\/li\u003e\n\u003cli\u003eAC Adapter\u003c\/li\u003e\n\u003cli\u003eMicro-USB Cable\u003c\/li\u003e\n\u003cli\u003eALC-B1EM Body Cap for E-Mount Cameras\u003c\/li\u003e\n\u003cli\u003eAccessory Shoe Cap\u003c\/li\u003e\n\u003cli\u003eEyepiece Cup\u003c\/li\u003e\n\u003cli\u003eShoulder Strap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eAwpro Best Place to Buy\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAwpro\u003c\/strong\u003e \u003cb\u003eis an \u003c\/b\u003e\u003cstrong\u003eauthorized distributor of Sony, \u003c\/strong\u003eBuy the \u003cstrong\u003eSony Alpha a7 III mirrorless camera\u003c\/strong\u003e and other professional Sony digital cameras in Dubai. Offering genuine products, competitive pricing, and excellent suppor. Awpro is a top choice for photographers and videographers seeking Sony Alpha cameras and mirrorless digital cameras for their creative projects.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"1-Year Manufacturer’s Warranty","offer_id":51927014506772,"sku":"AWP013390","price":6299.0,"currency_code":"AED","in_stock":true},{"title":"Non-Warranty","offer_id":51927014539540,"sku":"AWP006382","price":6570.33,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/SonyAlphaA7IIIMirrorlessCamera_3_1fe799c5-f9f1-44aa-be6c-1c18c0348b21.png?v=1766134798"},{"product_id":"sony-alpha-a7c-mirrorless-digital-camera-body-only-black","title":"Sony Alpha a7C Mirrorless Digital Camera (Body Only, Black)","description":"Compact and capable, the black \u003cb\u003eSony Alpha a7C\u003c\/b\u003e mixes the quality and advantages of a full-frame sensor with an especially portable and sleek body design. Featuring a 24.2MP Exmor R BSI CMOS sensor, the a7C offers hybrid abilities to suit both photo and video recording needs along with a form factor for everyday, all-day carry.\n\\n\n\\nThe full-frame sensor and BIONZ X image processor offer up to a 15 stop dynamic range along with UHD 4K video recording, extended sensitivity from ISO 50-204800, and a top continuous shooting rate of 10 fps for working with moving subjects. The sensor also houses a Fast Hybrid AF system, which uses 693 phase-detection points and 425 contrast detection areas for quick, intelligent, and precise autofocus performance with support for Real-time Eye AF and Tracking AF technologies. Also benefiting both photo and video needs is 5-axis in-body image stabilization, which compensates for up to five stops of camera shake for sharper handheld shooting.\n\\n\n\\nCompared to other a7-series camera bodies, the a7C has a distinctly sleeker profile that mimics the styling of a rangefinder, with an offset viewfinder and a streamlined top plate. The re-positioned electronic viewfinder is a 0.39\"-type OLED with 2.36m-dot resolution and is complemented by a 3.0\" side-opening vari-angle touchscreen LCD. Built-in Wi-Fi and Bluetooth also enable wireless connectivity for remote camera control and sharing files to a connected mobile device.\n\\n\n\\n24.2MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor\n\\n\n\\nFeaturing a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.\n\\n\n\\nThe sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for approximately consecutive JPEGs or 115 consecutive raw files, and with full-time AF\/AE when working with either a mechanical shutter or an electronic shutter.\n\\n\n\\nUHD 4K Video Recording in XAVC S Format\n\\n\n\\nInternal recording of UHD 4K videos is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible for higher quality imagery with reduced moir? and aliasing. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb\/s XAVC S format contained within an MP4 wrapper with 4:2:0 8-bit sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 8-bit sampling.\n\\n\n\\nAffording extensive customizable color and gamma controls, the a7C allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available for HDR recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\n\\n\n\\nBody Design\n\\n\u003cul\u003e\n\\n \t\u003cli\u003eCompact and lightweight body design, along with a rangefinder-inspired layout, make the a7C a sleek and portable camera for everyday shooting. Compared to other a7-series cameras, the a7C is approximately 20% smaller and lighter, akin to the size of an APS-C-format camera.\u003c\/li\u003e\n\\n \t\u003cli\u003eA 0.39\"-type XGA OLED electronic viewfinder is featured and has a 2.36m-dot resolution and 0.59x magnification for bright, clear viewing in high detail.\u003c\/li\u003e\n\\n \t\u003cli\u003eRear 3.0\" 921.6k-dot rear LCD features a side-open vari-angle design along to benefit working from high, low, and front-facing angles. It's also a touchscreen for intuitive control and playback.\u003c\/li\u003e\n\\n \t\u003cli\u003eMagnesium-alloy chassis along with a weather-sealed design offers a durable overall construction for use in a variety of conditions.\u003c\/li\u003e\n\\n \t\u003cli\u003eThe large-capacity NP-FZ100 battery offers approximately 740 shots per charge when working with the rear LCD or 680 shots per charge when working with the EVF.\u003c\/li\u003e\n\\n \t\u003cli\u003eSingle SD memory card slot is rated to support UHS-II memory cards for fast transfer speeds.\u003c\/li\u003e\n\\n \t\u003cli\u003eA USB 3.2 Gen 1 Type-C port offers for fast and reliable tethering support and also allows the camera to be charged from the host power source while connected.\u003c\/li\u003e\n\\n \t\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\n\\n \t\u003cli\u003eBoth 3.5mm microphone and headphone ports are available for greater audio recording control.\u003c\/li\u003e\n\\n \t\u003cli\u003eBuilt-in Wi-Fi enables the a7C to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.\u003c\/li\u003e\n\\n \t\u003cli\u003eBluetooth connectivity allows for location data acquisition.\u003c\/li\u003e\n\\n\u003c\/ul\u003e\n\\nFast Hybrid AF System\n\\n\n\\nCovering a majority of the image area, a Fast Hybrid AF system incorporates 693 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Additionally, it is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.\n\\n\n\\n5-Axis SteadyShot INSIDE Image Stabilization\n\\n\n\\nDespite the sleek stature of the a7C, it features a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for various types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\n\\n\n\\nFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.","brand":"Sony","offers":[{"title":"Default","offer_id":51637711864084,"sku":"AWP001997","price":7925.29,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/1339517736_IMG_257022-24.jpg?v=1763325364"},{"product_id":"sony-alpha-a7c-mirrorless-digital-camera-body-only-silver","title":"Sony Alpha a7C Mirrorless Digital Camera (Body Only, Silver)","description":"Compact and capable, the silver \u003cb\u003eSony Alpha a7C\u003c\/b\u003e mixes the quality and advantages of a full-frame sensor with an especially portable and sleek body design. Featuring a 24.2MP Exmor R BSI CMOS sensor, the a7C offers hybrid abilities to suit both photo and video recording needs along with a form factor for everyday, all-day carry.\n\\n\n\\nThe full-frame sensor and BIONZ X image processor offer up to a 15 stop dynamic range along with UHD 4K video recording, extended sensitivity from ISO 50-204800, and a top continuous shooting rate of 10 fps for working with moving subjects. The sensor also houses a Fast Hybrid AF system, which uses 693 phase-detection points and 425 contrast detection areas for quick, intelligent, and precise autofocus performance with support for Real-time Eye AF and Tracking AF technologies. Also benefiting both photo and video needs is 5-axis in-body image stabilization, which compensates for up to five stops of camera shake for sharper handheld shooting.\n\\n\n\\nCompared to other a7-series camera bodies, the a7C has a distinctly sleeker profile that mimics the styling of a rangefinder, with an offset viewfinder and a streamlined top plate. The re-positioned electronic viewfinder is a 0.39\"-type OLED with 2.36m-dot resolution and is complemented by a 3.0\" side-opening vari-angle touchscreen LCD. Built-in Wi-Fi and Bluetooth also enable wireless connectivity for remote camera control and sharing files to a connected mobile device.\n\\n\n\\n24.2MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor\n\\n\n\\nFeaturing a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.\n\\n\n\\nThe sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for approximately consecutive JPEGs or 115 consecutive raw files, and with full-time AF\/AE when working with either a mechanical shutter or an electronic shutter.\n\\n\n\\nUHD 4K Video Recording in XAVC S Format\n\\n\n\\nInternal recording of UHD 4K videos is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible for higher quality imagery with reduced moir? and aliasing. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb\/s XAVC S format contained within an MP4 wrapper with 4:2:0 8-bit sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 8-bit sampling.\n\\n\n\\nAffording extensive customizable color and gamma controls, the a7C allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available for HDR recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\n\\n\n\\nBody Design\n\\n\u003cul\u003e\n\\n \t\u003cli\u003eCompact and lightweight body design, along with a rangefinder-inspired layout, make the a7C a sleek and portable camera for everyday shooting. Compared to other a7-series cameras, the a7C is approximately 20% smaller and lighter, akin to the size of an APS-C-format camera.\u003c\/li\u003e\n\\n \t\u003cli\u003eA 0.39\"-type XGA OLED electronic viewfinder is featured and has a 2.36m-dot resolution and 0.59x magnification for bright, clear viewing in high detail.\u003c\/li\u003e\n\\n \t\u003cli\u003eRear 3.0\" 921.6k-dot rear LCD features a side-open vari-angle design along to benefit working from high, low, and front-facing angles. It's also a touchscreen for intuitive control and playback.\u003c\/li\u003e\n\\n \t\u003cli\u003eMagnesium-alloy chassis along with a weather-sealed design offers a durable overall construction for use in a variety of conditions.\u003c\/li\u003e\n\\n \t\u003cli\u003eThe large-capacity NP-FZ100 battery offers approximately 740 shots per charge when working with the rear LCD or 680 shots per charge when working with the EVF.\u003c\/li\u003e\n\\n \t\u003cli\u003eSingle SD memory card slot is rated to support UHS-II memory cards for fast transfer speeds.\u003c\/li\u003e\n\\n \t\u003cli\u003eA USB 3.2 Gen 1 Type-C port offers for fast and reliable tethering support and also allows the camera to be charged from the host power source while connected.\u003c\/li\u003e\n\\n \t\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\n\\n \t\u003cli\u003eBoth 3.5mm microphone and headphone ports are available for greater audio recording control.\u003c\/li\u003e\n\\n \t\u003cli\u003eBuilt-in Wi-Fi enables the a7C to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.\u003c\/li\u003e\n\\n \t\u003cli\u003eBluetooth connectivity allows for location data acquisition.\u003c\/li\u003e\n\\n\u003c\/ul\u003e\n\\nFast Hybrid AF System\n\\n\n\\nCovering a majority of the image area, a Fast Hybrid AF system incorporates 693 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Additionally, it is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.\n\\n\n\\n5-Axis SteadyShot INSIDE Image Stabilization\n\\n\n\\nDespite the sleek stature of the a7C, it features a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for various types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\n\\n\n\\nFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.","brand":"Sony","offers":[{"title":"Default","offer_id":51637711929620,"sku":null,"price":7925.29,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/1339517736_IMG_257022-29.jpg?v=1763325365"},{"product_id":"sony-alpha-a7c-mirrorless-digital-camera-with-20mm-lens-kit","title":"Sony Alpha a7C Mirrorless Digital Camera with 20mm Lens Kit","description":"An ideal starter bundle, the \u003cb\u003eSony Alpha a7C Mirrorless Digital Camera with 20mm Lens Kit\u003c\/b\u003e pairs the versatile full-frame mirrorless body with the ultra-wide prime FE 20mm f\/1.8 G Lens.\n\\n\n\\nSony Alpha a7C Mirrorless Digital Camera (Body Only, Black)\n\\n\n\\nCompact and capable, the black \u003cb\u003eSony Alpha a7C\u003c\/b\u003e mixes the quality and advantages of a full-frame sensor with an especially portable and sleek body design. Featuring a 24.2MP Exmor R BSI CMOS sensor, the a7C offers hybrid abilities to suit both photo and video recording needs along with a form factor for everyday, all-day carry.\n\\n\n\\nThe full-frame sensor and BIONZ X image processor offer up to a 15 stop dynamic range along with UHD 4K video recording, extended sensitivity from ISO 50-204800, and a top continuous shooting rate of 10 fps for working with moving subjects. The sensor also houses a Fast Hybrid AF system, which uses 693 phase-detection points and 425 contrast detection areas for quick, intelligent, and precise autofocus performance with support for Real-time Eye AF and Tracking AF technologies. Also benefiting both photo and video needs is 5-axis in-body image stabilization, which compensates for up to five stops of camera shake for sharper handheld shooting.\n\\n\n\\nCompared to other a7-series camera bodies, the a7C has a distinctly sleeker profile that mimics the styling of a rangefinder, with an offset viewfinder and a streamlined top plate. The re-positioned electronic viewfinder is a 0.39\"-type OLED with 2.36m-dot resolution and is complemented by a 3.0\" side-opening vari-angle touchscreen LCD. Built-in Wi-Fi and Bluetooth also enable wireless connectivity for remote camera control and sharing files to a connected mobile device.\n\\n\n\\n\u0026gt;24.2MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor\n\\n\n\\nFeaturing a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.\n\\n\n\\nThe sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for approximately consecutive JPEGs or 115 consecutive raw files, and with full-time AF\/AE when working with either a mechanical shutter or an electronic shutter.\n\\n\n\\nUHD 4K Video Recording in XAVC S Format\n\\n\n\\nInternal recording of UHD 4K videos is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible for higher quality imagery with reduced moir? and aliasing. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb\/s XAVC S format contained within an MP4 wrapper with 4:2:0 8-bit sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 8-bit sampling.\n\\n\n\\nAffording extensive customizable color and gamma controls, the a7C allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available for HDR recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\n\\n\n\\nBody Design\n\\n\u003cul\u003e\n\\n \t\u003cli\u003eCompact and lightweight body design, along with a rangefinder-inspired layout, make the a7C a sleek and portable camera for everyday shooting. Compared to other a7-series cameras, the a7C is approximately 20% smaller and lighter, akin to the size of an APS-C-format camera.\u003c\/li\u003e\n\\n \t\u003cli\u003eA 0.39\"-type XGA OLED electronic viewfinder is featured and has a 2.36m-dot resolution and 0.59x magnification for bright, clear viewing in high detail.\u003c\/li\u003e\n\\n \t\u003cli\u003eRear 3.0\" 921.6k-dot rear LCD features a side-open vari-angle design along to benefit working from high, low, and front-facing angles. It's also a touchscreen for intuitive control and playback.\u003c\/li\u003e\n\\n \t\u003cli\u003eMagnesium-alloy chassis along with a weather-sealed design offers a durable overall construction for use in a variety of conditions.\u003c\/li\u003e\n\\n \t\u003cli\u003eThe large-capacity NP-FZ100 battery offers approximately 740 shots per charge when working with the rear LCD or 680 shots per charge when working with the EVF.\u003c\/li\u003e\n\\n \t\u003cli\u003eSingle SD memory card slot is rated to support UHS-II memory cards for fast transfer speeds.\u003c\/li\u003e\n\\n \t\u003cli\u003eA USB 3.2 Gen 1 Type-C port offers for fast and reliable tethering support and also allows the camera to be charged from the host power source while connected.\u003c\/li\u003e\n\\n \t\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\n\\n \t\u003cli\u003eBoth 3.5mm microphone and headphone ports are available for greater audio recording control.\u003c\/li\u003e\n\\n \t\u003cli\u003eBuilt-in Wi-Fi enables the a7C to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.\u003c\/li\u003e\n\\n \t\u003cli\u003eBluetooth connectivity allows for location data acquisition.\u003c\/li\u003e\n\\n\u003c\/ul\u003e\n\\nFast Hybrid AF System\n\\n\n\\nCovering a majority of the image area, a Fast Hybrid AF system incorporates 693 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Additionally, it is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.\n\\n\n\\n5-Axis SteadyShot INSIDE Image Stabilization\n\\n\n\\nDespite the sleek stature of the a7C, it features a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for various types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\n\\n\n\\nFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\n\\n\n\\nUPC: 027242920576\n\\n\n\\nSony FE 20mm f\/1.8 G Lens\n\\n\n\\nPresenting an ultra-wide field of view, the \u003cb\u003eSony FE 20mm f\/1.8 G\u003c\/b\u003e is a sleek and wide-eyed prime lens characterized by its portability, advanced optical design, and intuitive handling. The optical design incorporates a pair of aspherical elements and three extra-low dispersion elements to greatly reduce a variety of aberrations and distortion. A Nano AR Coating has also been applied to further reduce surface reflections and flare for improved contrast when working in bright and backlit conditions. Benefitting the optics, this lens also sports a dual XD Linear Motor system that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also has a dust- and moisture-sealed design, along with a fluorine coating, to support shooting in inclement conditions.\n\\n\n\\nUltra-wide prime lens is designed for full-frame Sony E-mount mirrorless cameras but can also be used with APS-C models where it provides a 30mm equivalent focal length.\n\\n\n\\nBright f\/1.8 maximum aperture suits working in difficult lighting conditions and helps to maintain a relatively compact form factor.\n\\n\n\\nTwo AA (Advanced Aspherical) elements help to greatly reduce distortion and spherical aberrations in order to accurately render scenes with a high degree of sharpness.\n\\n\n\\nThree extra-low dispersion elements reduce color fringing and chromatic aberrations for improved clarity and color accuracy.\n\\n\n\\nA Nano AR Coating has been applied to minimize surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\n\\n\n\\nDual XD Linear Motor system provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\n\\n\n\\nCustomizable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings.\n\\n\n\\nPhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\n\\n\n\\nDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\n\\n\n\\nFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\n\\n\n\\nRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.","brand":"Sony","offers":[{"title":"Default","offer_id":51637711962388,"sku":null,"price":11883.31,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/1339517736_IMG_257022-29_4a91dda4-e42a-4896-9afe-b8a71f62d09c.jpg?v=1763325365"},{"product_id":"sony-alpha-a7c-mirrorless-digital-camera-with-24-105mm-lens-kit","title":"Sony Alpha a7C Mirrorless Digital Camera with 24-105mm Lens Kit","description":"An ideal starter bundle, the \u003cb\u003eSony Alpha a7C Mirrorless Digital Camera with 24-105mm Lens Kit\u003c\/b\u003e pairs the versatile full-frame mirrorless body with the flexible wide-angle to short-telephoto FE 24-105mm f\/4 G OSS lens.\n\\n\n\\nSony Alpha a7C Mirrorless Digital Camera (Body Only, Black)\n\\n\n\\nCompact and capable, the black \u003cb\u003eSony Alpha a7C\u003c\/b\u003e mixes the quality and advantages of a full-frame sensor with an especially portable and sleek body design. Featuring a 24.2MP Exmor R BSI CMOS sensor, the a7C offers hybrid abilities to suit both photo and video recording needs along with a form factor for everyday, all-day carry.\n\\n\n\\nThe full-frame sensor and BIONZ X image processor offer up to a 15 stop dynamic range along with UHD 4K video recording, extended sensitivity from ISO 50-204800, and a top continuous shooting rate of 10 fps for working with moving subjects. The sensor also houses a Fast Hybrid AF system, which uses 693 phase-detection points and 425 contrast detection areas for quick, intelligent, and precise autofocus performance with support for Real-time Eye AF and Tracking AF technologies. Also benefiting both photo and video needs is 5-axis in-body image stabilization, which compensates for up to five stops of camera shake for sharper handheld shooting.\n\\n\n\\nCompared to other a7-series camera bodies, the a7C has a distinctly sleeker profile that mimics the styling of a rangefinder, with an offset viewfinder and a streamlined top plate. The re-positioned electronic viewfinder is a 0.39\"-type OLED with 2.36m-dot resolution and is complemented by a 3.0\" side-opening vari-angle touchscreen LCD. Built-in Wi-Fi and Bluetooth also enable wireless connectivity for remote camera control and sharing files to a connected mobile device.\n\\n\n\\n\u0026gt;24.2MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor\n\\n\n\\nFeaturing a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.\n\\n\n\\nThe sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for approximately consecutive JPEGs or 115 consecutive raw files, and with full-time AF\/AE when working with either a mechanical shutter or an electronic shutter.\n\\n\n\\nUHD 4K Video Recording in XAVC S Format\n\\n\n\\nInternal recording of UHD 4K videos is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible for higher quality imagery with reduced moir? and aliasing. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb\/s XAVC S format contained within an MP4 wrapper with 4:2:0 8-bit sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 8-bit sampling.\n\\n\n\\nAffording extensive customizable color and gamma controls, the a7C allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available for HDR recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\n\\n\n\\nBody Design\n\\n\u003cul\u003e\n\\n \t\u003cli\u003eCompact and lightweight body design, along with a rangefinder-inspired layout, make the a7C a sleek and portable camera for everyday shooting. Compared to other a7-series cameras, the a7C is approximately 20% smaller and lighter, akin to the size of an APS-C-format camera.\u003c\/li\u003e\n\\n \t\u003cli\u003eA 0.39\"-type XGA OLED electronic viewfinder is featured and has a 2.36m-dot resolution and 0.59x magnification for bright, clear viewing in high detail.\u003c\/li\u003e\n\\n \t\u003cli\u003eRear 3.0\" 921.6k-dot rear LCD features a side-open vari-angle design along to benefit working from high, low, and front-facing angles. It's also a touchscreen for intuitive control and playback.\u003c\/li\u003e\n\\n \t\u003cli\u003eMagnesium-alloy chassis along with a weather-sealed design offers a durable overall construction for use in a variety of conditions.\u003c\/li\u003e\n\\n \t\u003cli\u003eThe large-capacity NP-FZ100 battery offers approximately 740 shots per charge when working with the rear LCD or 680 shots per charge when working with the EVF.\u003c\/li\u003e\n\\n \t\u003cli\u003eSingle SD memory card slot is rated to support UHS-II memory cards for fast transfer speeds.\u003c\/li\u003e\n\\n \t\u003cli\u003eA USB 3.2 Gen 1 Type-C port offers for fast and reliable tethering support and also allows the camera to be charged from the host power source while connected.\u003c\/li\u003e\n\\n \t\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\n\\n \t\u003cli\u003eBoth 3.5mm microphone and headphone ports are available for greater audio recording control.\u003c\/li\u003e\n\\n \t\u003cli\u003eBuilt-in Wi-Fi enables the a7C to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.\u003c\/li\u003e\n\\n \t\u003cli\u003eBluetooth connectivity allows for location data acquisition.\u003c\/li\u003e\n\\n\u003c\/ul\u003e\n\\nFast Hybrid AF System\n\\n\n\\nCovering a majority of the image area, a Fast Hybrid AF system incorporates 693 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Additionally, it is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.\n\\n\n\\n5-Axis SteadyShot INSIDE Image Stabilization\n\\n\n\\nDespite the sleek stature of the a7C, it features a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for various types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\n\\n\n\\nFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\n\\n\n\\nUPC: 027242920576\n\\n\n\\nSony FE 24-105mm f\/4 G OSS Lens\n\\n\n\\nDesigned for versatility, the \u003cb\u003eFE 24-105mm f\/4 G OSS Lens\u003c\/b\u003e from \u003cb\u003eSony\u003c\/b\u003e is a wide-angle to short-telephoto zoom designed for E-mount mirrorless cameras. Complementing the useful range of focal lengths is a constant f\/4 maximum aperture, which maintains consistent performance throughout the zoom range and also affords increased control over depth of field. Benefitting the reach is an advanced optical design, which employs aspherical and extra-low dispersion glass elements to control color fringing, distortion, and a variety of aberrations for greater sharpness and clarity. A Nano AR Coating has also been applied to suppress lens flare and ghosting for high contrast and color accuracy when working in harsh light.\n\\n\n\\nFurther adding to the versatility, this 24-105mm f\/4 also incorporates an Optical SteadyShot image stabilization system to minimize the appearance of camera shake for sharper handheld shooting, and this system can pair with select cameras' sensor-shift image stabilization for even more effective blur control. Suiting both stills and video shooting, a Direct Drive Super Sonic wave AF motor, along with an internal focusing design, provides quick and quiet focusing performance as well as natural manual focus control. Additionally, this also features a weather-resistant physical construction, along with a fluorine-coated front element, to enable its use in trying weather conditions.\n\\n\n\\nCovering a versatile wide-angle to short-telephoto range, this 24-105mm lens is designed for full-frame E-mount mirrorless cameras, however can also be used with APS-C models where it provides a 36-157.5mm equivalent focal length range.\n\\n\n\\nA constant f\/4 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\n\\n\n\\nFour aspherical elements are featured in the optical design and two of which are designated as Advanced Aspherical elements to noticeably reduce spherical aberrations and distortion throughout the zoom range for improved sharpness and clarity.\n\\n\n\\nThree extra-low dispersion elements are also used to minimize color fringing and chromatic aberrations for greater color accuracy.\n\\n\n\\nA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\n\\n\n\\nOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\n\\n\n\\nA Direct Drive Super Sonic wave AF motor and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control.\n\\n\n\\nA focus hold button and AF\/MF switch are present on the lens barrel for intuitive tactile control and rapid access to select settings.\n\\n\n\\nA dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\n\\n\n\\nThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\n\\n\n\\nRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.","brand":"Sony","offers":[{"title":"Default","offer_id":51637711995156,"sku":null,"price":14087.23,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/1339517736_IMG_257022-29_89b088fc-81c7-45ea-86ff-c6bc0957cdb7.jpg?v=1763325366"},{"product_id":"sony-alpha-a7c-mirrorless-digital-camera-with-24-70mm-lens-kit","title":"Sony Alpha a7C Mirrorless Digital Camera with 24-70mm Lens Kit","description":"An ideal starter bundle, the \u003cb\u003eSony Alpha a7C Mirrorless Digital Camera with 24-70mm Lens Kit\u003c\/b\u003e pairs the versatile full-frame mirrorless body with the flexible wide-angle to short-telephoto Vario-Tessar T* FE 24-70mm f\/4 ZA OSS Lens.\n\\n\n\\nSony Alpha a7C Mirrorless Digital Camera (Body Only, Black)\n\\n\n\\nCompact and capable, the black \u003cb\u003eSony Alpha a7C\u003c\/b\u003e mixes the quality and advantages of a full-frame sensor with an especially portable and sleek body design. Featuring a 24.2MP Exmor R BSI CMOS sensor, the a7C offers hybrid abilities to suit both photo and video recording needs along with a form factor for everyday, all-day carry.\n\\n\n\\nThe full-frame sensor and BIONZ X image processor offer up to a 15 stop dynamic range along with UHD 4K video recording, extended sensitivity from ISO 50-204800, and a top continuous shooting rate of 10 fps for working with moving subjects. The sensor also houses a Fast Hybrid AF system, which uses 693 phase-detection points and 425 contrast detection areas for quick, intelligent, and precise autofocus performance with support for Real-time Eye AF and Tracking AF technologies. Also benefiting both photo and video needs is 5-axis in-body image stabilization, which compensates for up to five stops of camera shake for sharper handheld shooting.\n\\n\n\\nCompared to other a7-series camera bodies, the a7C has a distinctly sleeker profile that mimics the styling of a rangefinder, with an offset viewfinder and a streamlined top plate. The re-positioned electronic viewfinder is a 0.39\"-type OLED with 2.36m-dot resolution and is complemented by a 3.0\" side-opening vari-angle touchscreen LCD. Built-in Wi-Fi and Bluetooth also enable wireless connectivity for remote camera control and sharing files to a connected mobile device.\n\\n\n\\n\u0026gt;24.2MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor\n\\n\n\\nFeaturing a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.\n\\n\n\\nThe sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for approximately consecutive JPEGs or 115 consecutive raw files, and with full-time AF\/AE when working with either a mechanical shutter or an electronic shutter.\n\\n\n\\nUHD 4K Video Recording in XAVC S Format\n\\n\n\\nInternal recording of UHD 4K videos is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible for higher quality imagery with reduced moir? and aliasing. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb\/s XAVC S format contained within an MP4 wrapper with 4:2:0 8-bit sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 8-bit sampling.\n\\n\n\\nAffording extensive customizable color and gamma controls, the a7C allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available for HDR recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\n\\n\n\\nBody Design\n\\n\u003cul\u003e\n\\n \t\u003cli\u003eCompact and lightweight body design, along with a rangefinder-inspired layout, make the a7C a sleek and portable camera for everyday shooting. Compared to other a7-series cameras, the a7C is approximately 20% smaller and lighter, akin to the size of an APS-C-format camera.\u003c\/li\u003e\n\\n \t\u003cli\u003eA 0.39\"-type XGA OLED electronic viewfinder is featured and has a 2.36m-dot resolution and 0.59x magnification for bright, clear viewing in high detail.\u003c\/li\u003e\n\\n \t\u003cli\u003eRear 3.0\" 921.6k-dot rear LCD features a side-open vari-angle design along to benefit working from high, low, and front-facing angles. It's also a touchscreen for intuitive control and playback.\u003c\/li\u003e\n\\n \t\u003cli\u003eMagnesium-alloy chassis along with a weather-sealed design offers a durable overall construction for use in a variety of conditions.\u003c\/li\u003e\n\\n \t\u003cli\u003eThe large-capacity NP-FZ100 battery offers approximately 740 shots per charge when working with the rear LCD or 680 shots per charge when working with the EVF.\u003c\/li\u003e\n\\n \t\u003cli\u003eSingle SD memory card slot is rated to support UHS-II memory cards for fast transfer speeds.\u003c\/li\u003e\n\\n \t\u003cli\u003eA USB 3.2 Gen 1 Type-C port offers for fast and reliable tethering support and also allows the camera to be charged from the host power source while connected.\u003c\/li\u003e\n\\n \t\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\n\\n \t\u003cli\u003eBoth 3.5mm microphone and headphone ports are available for greater audio recording control.\u003c\/li\u003e\n\\n \t\u003cli\u003eBuilt-in Wi-Fi enables the a7C to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.\u003c\/li\u003e\n\\n \t\u003cli\u003eBluetooth connectivity allows for location data acquisition.\u003c\/li\u003e\n\\n\u003c\/ul\u003e\n\\nFast Hybrid AF System\n\\n\n\\nCovering a majority of the image area, a Fast Hybrid AF system incorporates 693 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Additionally, it is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.\n\\n\n\\n5-Axis SteadyShot INSIDE Image Stabilization\n\\n\n\\nDespite the sleek stature of the a7C, it features a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for various types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\n\\n\n\\nFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\n\\n\n\\nUPC: 027242920576\n\\n\n\\nSony Vario-Tessar T* FE 24-70mm f\/4 ZA OSS Lens\n\\n\n\\nWalk around all day with the \u003cb\u003eVario-Tessar T* FE 24-70mm f\/4 ZA OSS Lens\u003c\/b\u003e from \u003cb\u003eSony\u003c\/b\u003e, a compact full-frame option that covers wide-angle to short telephoto perspectives for working with a variety of different shooting styles and subjects. A constant f\/4 aperture makes operation smooth and consistent throughout the zoom range. The lens further benefits from the use of one extra-low dispersion element and five aspherical elements to combat aberrations as well as a Zeiss T* anti-reflective coating to keep flare and ghosting to an absolute minimum. The lens is fast to focus as well due to the linear autofocus motor and an internal focus design. Additionally, the dust- and moisture-resistant lens is equipped with Optical SteadyShot image stabilization to reduce the effects of camera shake, and it has a seven-blade circular diaphragm for smooth bokeh.\n\\n\n\\nBased on the Zeiss Tessar optical concept, this lens uses a design with 12 elements in ten groups that helps ensure a smaller overall lens size along with reduced flaring, distortion, and chromatic aberrations.\n\\n\n\\nCovering wide-angle to short telephoto perspectives, this compact 24-70mm can quickly become a go-to lens for Sony's full-frame E-mount cameras. It can also be used on APS-C format cameras where it will provide a 36-105mm equivalent zoom range.\n\\n\n\\nA constant f\/4 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\n\\n\n\\nZeiss T* anti-reflective coatings have been applied to each lens surface to help minimize reflections in order to provide greater image clarity, contrast, and color fidelity.\n\\n\n\\nOne extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\n\\n\n\\nFive aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\n\\n\n\\nOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\n\\n\n\\nA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\n\\n\n\\nDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\n\\n\n\\nRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.","brand":"Sony","offers":[{"title":"Default","offer_id":51637712027924,"sku":null,"price":11883.31,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/1339517736_IMG_257022-29_41da6877-2a57-4823-bb49-14656d975c62.jpg?v=1763325367"},{"product_id":"sony-alpha-a7c-mirrorless-digital-camera-with-28-60mm-lens-black","title":"Sony Alpha a7C Mirrorless Digital Camera with 28-60mm Lens (Black)","description":"Compact and capable, the black \u003cb\u003eSony Alpha a7C\u003c\/b\u003e mixes the quality and advantages of a full-frame sensor with an especially portable and sleek body design. Featuring a 24.2MP Exmor R BSI CMOS sensor, the a7C offers hybrid abilities to suit both photo and video recording needs along with a form factor for everyday, all-day carry.\n\\n\n\\nThe full-frame sensor and BIONZ X image processor offer up to a 15 stop dynamic range along with UHD 4K video recording, extended sensitivity from ISO 50-204800, and a top continuous shooting rate of 10 fps for working with moving subjects. The sensor also houses a Fast Hybrid AF system, which uses 693 phase-detection points and 425 contrast detection areas for quick, intelligent, and precise autofocus performance with support for Real-time Eye AF and Tracking AF technologies. Also benefiting both photo and video needs is 5-axis in-body image stabilization, which compensates for up to five stops of camera shake for sharper handheld shooting.\n\\n\n\\nCompared to other a7-series camera bodies, the a7C has a distinctly sleeker profile that mimics the styling of a rangefinder, with an offset viewfinder and a streamlined top plate. The re-positioned electronic viewfinder is a 0.39\"-type OLED with 2.36m-dot resolution and is complemented by a 3.0\" side-opening vari-angle touchscreen LCD. Built-in Wi-Fi and Bluetooth also enable wireless connectivity for remote camera control and sharing files to a connected mobile device.\n\\n\n\\n24.2MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor\n\\n\n\\nFeaturing a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.\n\\n\n\\nThe sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for approximately consecutive JPEGs or 115 consecutive raw files, and with full-time AF\/AE when working with either a mechanical shutter or an electronic shutter.\n\\n\n\\nUHD 4K Video Recording in XAVC S Format\n\\n\n\\nInternal recording of UHD 4K videos is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible for higher quality imagery with reduced moir? and aliasing. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb\/s XAVC S format contained within an MP4 wrapper with 4:2:0 8-bit sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 8-bit sampling.\n\\n\n\\nAffording extensive customizable color and gamma controls, the a7C allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available for HDR recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\n\\n\n\\nBody Design\n\\n\u003cul\u003e\n\\n \t\u003cli\u003eCompact and lightweight body design, along with a rangefinder-inspired layout, make the a7C a sleek and portable camera for everyday shooting. Compared to other a7-series cameras, the a7C is approximately 20% smaller and lighter, akin to the size of an APS-C-format camera.\u003c\/li\u003e\n\\n \t\u003cli\u003eA 0.39\"-type XGA OLED electronic viewfinder is featured and has a 2.36m-dot resolution and 0.59x magnification for bright, clear viewing in high detail.\u003c\/li\u003e\n\\n \t\u003cli\u003eRear 3.0\" 921.6k-dot rear LCD features a side-open vari-angle design along to benefit working from high, low, and front-facing angles. It's also a touchscreen for intuitive control and playback.\u003c\/li\u003e\n\\n \t\u003cli\u003eMagnesium-alloy chassis along with a weather-sealed design offers a durable overall construction for use in a variety of conditions.\u003c\/li\u003e\n\\n \t\u003cli\u003eThe large-capacity NP-FZ100 battery offers approximately 740 shots per charge when working with the rear LCD or 680 shots per charge when working with the EVF.\u003c\/li\u003e\n\\n \t\u003cli\u003eSingle SD memory card slot is rated to support UHS-II memory cards for fast transfer speeds.\u003c\/li\u003e\n\\n \t\u003cli\u003eA USB 3.2 Gen 1 Type-C port offers for fast and reliable tethering support and also allows the camera to be charged from the host power source while connected.\u003c\/li\u003e\n\\n \t\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\n\\n \t\u003cli\u003eBoth 3.5mm microphone and headphone ports are available for greater audio recording control.\u003c\/li\u003e\n\\n \t\u003cli\u003eBuilt-in Wi-Fi enables the a7C to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.\u003c\/li\u003e\n\\n \t\u003cli\u003eBluetooth connectivity allows for location data acquisition.\u003c\/li\u003e\n\\n\u003c\/ul\u003e\n\\nFast Hybrid AF System\n\\n\n\\nCovering a majority of the image area, a Fast Hybrid AF system incorporates 693 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Additionally, it is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.\n\\n\n\\n5-Axis SteadyShot INSIDE Image Stabilization\n\\n\n\\nDespite the sleek stature of the a7C, it features a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for various types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\n\\n\n\\nFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\n\\n\n\\nFE 28-60mm f\/4-5.6 Lens\n\\n\n\\nIncluded with the camera body is the wide-angle to long-normal FE 28-60mm f\/4-5.6 zoom, which is characterized by its retractable design and sleek profile to complement the compact camera body. The svelte design makes this lens ideal for walkaround, everyday shooting and the flexible focal length range benefits a wide range of subject types. The optical design incorporates three aspherical elements, which help to reduce distortion and spherical aberrations and promote greater sharpness and accurate rendering. Complementing the optics is a linear motor and internal focusing design, which achieve quick and quiet autofocus performance for both photo and video needs. The lens body is also weather-sealed to permit working in trying environmental conditions.","brand":"Sony","offers":[{"title":"Default","offer_id":51637712093460,"sku":null,"price":9247.64,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/1339517736_IMG_257022-27.jpg?v=1763325368"},{"product_id":"sony-alpha-a7c-mirrorless-digital-camera-with-28-60mm-lens-silver","title":"Sony Alpha a7C Mirrorless Digital Camera with 28-60mm Lens (Silver)","description":"Compact and capable, the silver \u003cb\u003eSony Alpha a7C\u003c\/b\u003e mixes the quality and advantages of a full-frame sensor with an especially portable and sleek body design. Featuring a 24.2MP Exmor R BSI CMOS sensor, the a7C offers hybrid abilities to suit both photo and video recording needs along with a form factor for everyday, all-day carry.\n\\n\n\\nThe full-frame sensor and BIONZ X image processor offer up to a 15 stop dynamic range along with UHD 4K video recording, extended sensitivity from ISO 50-204800, and a top continuous shooting rate of 10 fps for working with moving subjects. The sensor also houses a Fast Hybrid AF system, which uses 693 phase-detection points and 425 contrast detection areas for quick, intelligent, and precise autofocus performance with support for Real-time Eye AF and Tracking AF technologies. Also benefiting both photo and video needs is 5-axis in-body image stabilization, which compensates for up to five stops of camera shake for sharper handheld shooting.\n\\n\n\\nCompared to other a7-series camera bodies, the a7C has a distinctly sleeker profile that mimics the styling of a rangefinder, with an offset viewfinder and a streamlined top plate. The re-positioned electronic viewfinder is a 0.39\"-type OLED with 2.36m-dot resolution and is complemented by a 3.0\" side-opening vari-angle touchscreen LCD. Built-in Wi-Fi and Bluetooth also enable wireless connectivity for remote camera control and sharing files to a connected mobile device.\n\\n\n\\n24.2MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor\n\\n\n\\nFeaturing a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.\n\\n\n\\nThe sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for approximately consecutive JPEGs or 115 consecutive raw files, and with full-time AF\/AE when working with either a mechanical shutter or an electronic shutter.\n\\n\n\\nUHD 4K Video Recording in XAVC S Format\n\\n\n\\nInternal recording of UHD 4K videos is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible for higher quality imagery with reduced moir? and aliasing. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb\/s XAVC S format contained within an MP4 wrapper with 4:2:0 8-bit sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 8-bit sampling.\n\\n\n\\nAffording extensive customizable color and gamma controls, the a7C allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available for HDR recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\n\\n\n\\nBody Design\n\\n\u003cul\u003e\n\\n \t\u003cli\u003eCompact and lightweight body design, along with a rangefinder-inspired layout, make the a7C a sleek and portable camera for everyday shooting. Compared to other a7-series cameras, the a7C is approximately 20% smaller and lighter, akin to the size of an APS-C-format camera.\u003c\/li\u003e\n\\n \t\u003cli\u003eA 0.39\"-type XGA OLED electronic viewfinder is featured and has a 2.36m-dot resolution and 0.59x magnification for bright, clear viewing in high detail.\u003c\/li\u003e\n\\n \t\u003cli\u003eRear 3.0\" 921.6k-dot rear LCD features a side-open vari-angle design along to benefit working from high, low, and front-facing angles. It's also a touchscreen for intuitive control and playback.\u003c\/li\u003e\n\\n \t\u003cli\u003eMagnesium-alloy chassis along with a weather-sealed design offers a durable overall construction for use in a variety of conditions.\u003c\/li\u003e\n\\n \t\u003cli\u003eThe large-capacity NP-FZ100 battery offers approximately 740 shots per charge when working with the rear LCD or 680 shots per charge when working with the EVF.\u003c\/li\u003e\n\\n \t\u003cli\u003eSingle SD memory card slot is rated to support UHS-II memory cards for fast transfer speeds.\u003c\/li\u003e\n\\n \t\u003cli\u003eA USB 3.2 Gen 1 Type-C port offers for fast and reliable tethering support and also allows the camera to be charged from the host power source while connected.\u003c\/li\u003e\n\\n \t\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\n\\n \t\u003cli\u003eBoth 3.5mm microphone and headphone ports are available for greater audio recording control.\u003c\/li\u003e\n\\n \t\u003cli\u003eBuilt-in Wi-Fi enables the a7C to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.\u003c\/li\u003e\n\\n \t\u003cli\u003eBluetooth connectivity allows for location data acquisition.\u003c\/li\u003e\n\\n\u003c\/ul\u003e\n\\nFast Hybrid AF System\n\\n\n\\nCovering a majority of the image area, a Fast Hybrid AF system incorporates 693 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Additionally, it is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.\n\\n\n\\n5-Axis SteadyShot INSIDE Image Stabilization\n\\n\n\\nDespite the sleek stature of the a7C, it features a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for various types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\n\\n\n\\nFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\n\\n\n\\nFE 28-60mm f\/4-5.6 Lens\n\\n\n\\nIncluded with the camera body is the wide-angle to long-normal FE 28-60mm f\/4-5.6 zoom, which is characterized by its retractable design and sleek profile to complement the compact camera body. The svelte design makes this lens ideal for walkaround, everyday shooting and the flexible focal length range benefits a wide range of subject types. The optical design incorporates three aspherical elements, which help to reduce distortion and spherical aberrations and promote greater sharpness and accurate rendering. Complementing the optics is a linear motor and internal focusing design, which achieve quick and quiet autofocus performance for both photo and video needs. The lens body is also weather-sealed to permit working in trying environmental conditions.","brand":"Sony","offers":[{"title":"Default","offer_id":51637712126228,"sku":null,"price":9247.64,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/1339517736_IMG_257022-25.jpg?v=1763325369"},{"product_id":"sony-alpha-a7c-mirrorless-digital-camera-with-50mm-lens-kit","title":"Sony Alpha a7C Mirrorless Digital Camera with 50mm Lens Kit","description":"An ideal starter bundle, the \u003cb\u003eSony Alpha a7C Mirrorless Digital Camera with 50mm Lens Kit\u003c\/b\u003e pairs the versatile full-frame mirrorless body with the normal-length prime FE 50mm f\/1.8 Lens.\n\\n\n\\nSony Alpha a7C Mirrorless Digital Camera (Body Only, Black)\n\\n\n\\nCompact and capable, the black \u003cb\u003eSony Alpha a7C\u003c\/b\u003e mixes the quality and advantages of a full-frame sensor with an especially portable and sleek body design. Featuring a 24.2MP Exmor R BSI CMOS sensor, the a7C offers hybrid abilities to suit both photo and video recording needs along with a form factor for everyday, all-day carry.\n\\n\n\\nThe full-frame sensor and BIONZ X image processor offer up to a 15 stop dynamic range along with UHD 4K video recording, extended sensitivity from ISO 50-204800, and a top continuous shooting rate of 10 fps for working with moving subjects. The sensor also houses a Fast Hybrid AF system, which uses 693 phase-detection points and 425 contrast detection areas for quick, intelligent, and precise autofocus performance with support for Real-time Eye AF and Tracking AF technologies. Also benefiting both photo and video needs is 5-axis in-body image stabilization, which compensates for up to five stops of camera shake for sharper handheld shooting.\n\\n\n\\nCompared to other a7-series camera bodies, the a7C has a distinctly sleeker profile that mimics the styling of a rangefinder, with an offset viewfinder and a streamlined top plate. The re-positioned electronic viewfinder is a 0.39\"-type OLED with 2.36m-dot resolution and is complemented by a 3.0\" side-opening vari-angle touchscreen LCD. Built-in Wi-Fi and Bluetooth also enable wireless connectivity for remote camera control and sharing files to a connected mobile device.\n\\n\n\\n\u0026gt;24.2MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor\n\\n\n\\nFeaturing a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.\n\\n\n\\nThe sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for approximately consecutive JPEGs or 115 consecutive raw files, and with full-time AF\/AE when working with either a mechanical shutter or an electronic shutter.\n\\n\n\\nUHD 4K Video Recording in XAVC S Format\n\\n\n\\nInternal recording of UHD 4K videos is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible for higher quality imagery with reduced moir? and aliasing. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb\/s XAVC S format contained within an MP4 wrapper with 4:2:0 8-bit sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 8-bit sampling.\n\\n\n\\nAffording extensive customizable color and gamma controls, the a7C allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available for HDR recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\n\\n\n\\nBody Design\n\\n\u003cul\u003e\n\\n \t\u003cli\u003eCompact and lightweight body design, along with a rangefinder-inspired layout, make the a7C a sleek and portable camera for everyday shooting. Compared to other a7-series cameras, the a7C is approximately 20% smaller and lighter, akin to the size of an APS-C-format camera.\u003c\/li\u003e\n\\n \t\u003cli\u003eA 0.39\"-type XGA OLED electronic viewfinder is featured and has a 2.36m-dot resolution and 0.59x magnification for bright, clear viewing in high detail.\u003c\/li\u003e\n\\n \t\u003cli\u003eRear 3.0\" 921.6k-dot rear LCD features a side-open vari-angle design along to benefit working from high, low, and front-facing angles. It's also a touchscreen for intuitive control and playback.\u003c\/li\u003e\n\\n \t\u003cli\u003eMagnesium-alloy chassis along with a weather-sealed design offers a durable overall construction for use in a variety of conditions.\u003c\/li\u003e\n\\n \t\u003cli\u003eThe large-capacity NP-FZ100 battery offers approximately 740 shots per charge when working with the rear LCD or 680 shots per charge when working with the EVF.\u003c\/li\u003e\n\\n \t\u003cli\u003eSingle SD memory card slot is rated to support UHS-II memory cards for fast transfer speeds.\u003c\/li\u003e\n\\n \t\u003cli\u003eA USB 3.2 Gen 1 Type-C port offers for fast and reliable tethering support and also allows the camera to be charged from the host power source while connected.\u003c\/li\u003e\n\\n \t\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\n\\n \t\u003cli\u003eBoth 3.5mm microphone and headphone ports are available for greater audio recording control.\u003c\/li\u003e\n\\n \t\u003cli\u003eBuilt-in Wi-Fi enables the a7C to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.\u003c\/li\u003e\n\\n \t\u003cli\u003eBluetooth connectivity allows for location data acquisition.\u003c\/li\u003e\n\\n\u003c\/ul\u003e\n\\nFast Hybrid AF System\n\\n\n\\nCovering a majority of the image area, a Fast Hybrid AF system incorporates 693 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Additionally, it is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.\n\\n\n\\n5-Axis SteadyShot INSIDE Image Stabilization\n\\n\n\\nDespite the sleek stature of the a7C, it features a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for various types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\n\\n\n\\nFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\n\\n\n\\nUPC: 027242920576\n\\n\n\\nSony FE 50mm f\/1.8 Lens\n\\n\n\\nA simple, bright, and lightweight normal prime, the \u003cb\u003eFE 50mm f\/1.8\u003c\/b\u003e from \u003cb\u003eSony\u003c\/b\u003e is a versatile normal-length prime lens designed for full-frame E-mount mirrorless cameras. Its sleek design makes it well-suited for everyday shooting, while the fast f\/1.8 maximum aperture benefits working in low-light conditions as well as offers increased control over depth of field for selective focus imagery. The optical design incorporates one aspherical element to control spherical aberrations, an employs a double-gauss configuration in order to realize sharper, clearer image quality throughout the aperture range with reduced field curvature. A DC actuator is also employed to provide quick and precise autofocus performance that is also quiet to suit video recording applications. Additionally, a rounded seven-blade diaphragm is featured to render out-of-focus highlights with a smooth, circular appearance. Characterized by its straight-forward design, this go-to lens balances both ease of handling along with enhanced image quality.\n\\n\n\\nNormal-length 50mm prime lens is designed for full-frame Sony E-mount mirrorless cameras, however, can also be used with APS-C models where it will provide a 75mm equivalent focal length.\n\\n\n\\nFast f\/1.8 maximum aperture benefits working in difficult lighting conditions and also avails greater control over focus placement for working with shallow depth of field techniques.\n\\n\n\\nOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\n\\n\n\\nDouble-gauss optical configuration helps to reduce field curvature and distortions for more consistent image quality from edge-to-edge.\n\\n\n\\nDC actuator motor offers quick, quiet, and accurate autofocus performance to suit both stills and video applications.\n\\n\n\\nMetal bayonet offers increased durability and a solid feel when mounting the lens.\n\\n\n\\nRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.","brand":"Sony","offers":[{"title":"Default","offer_id":51637712158996,"sku":null,"price":9018.21,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/1339517736_IMG_257022-26.jpg?v=1763325369"},{"product_id":"sony-alpha-a7r-ii-mirrorless-digital-camera-body-only","title":"Sony Alpha A7r Ii Mirrorless Digital Camera (Body Only)","description":"\u003cp\u003eWith a world's first full-frame 42.4-megapixel Exmor R back-illuminated structure CMOS sensor, the Alpha a7R II Mirrorless Digital Camera from Sony is prepared to take mirrorless imaging to another level. This sensor design both improves low-light operation and speeds up data throughout, enabling fast high-resolution stills and UHD 4K video recording. Working with the BIONZ X image processor, these images can be produced at sensitivities up to ISO 102,400 and at a continuous 5 fps shooting rate. Five-axis SteadyShot INSIDE image stabilization has also been implemented, compensating for vertical, horizontal, pitch, yaw, and roll movements.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default","offer_id":51637712290068,"sku":"AWP004844","price":7500.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/24b0d5210119033137.jpg?v=1763325371"},{"product_id":"sony-alpha-a7r-iii-mirrorless-digital-camera-body-only","title":"Sony Alpha A7r Iii Mirrorless Digital Camera (Body Only)","description":"\u003cp\u003eAwpro.tv\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default","offer_id":51637712322836,"sku":"AWP007048","price":11200.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/b848cf210119033332.jpg?v=1763325372"},{"product_id":"sony-alpha-a7s-ii-mirrorless-digital-camera-body-only","title":"Sony Alpha A7s Ii Mirrorless Digital Camera (Body Only)","description":"\u003cp\u003eMaking strides in the video arena, the a7S II Mirrorless Digital Camera from Sony offers an impressive blend of sensitivity, dynamic range, resolution, and speed to benefit a versatile multimedia workflow. Revolving around a full-frame 12.2MP Exmor CMOS sensor, the a7S II is capable of internal UHD 4K recording at 30 fps with full pixel readout as well as 1080p recording at up to 120 fps, all in the XAVC S format. For both stills and video recording, the BIONZ X image processor also pairs with the sensor to enable expanded sensitivity to ISO 409600, continuous shooting to 5 fps, and fast intelligent autofocus with low-light sensitivity to -4 EV. Further enabling working in difficult lighting conditions, 5-axis SteadyShot INSIDE image stabilization compensates for vertical, horizontal, pitch, yaw, and roll camera movements for sharper, smoother handheld recording.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default","offer_id":51637712388372,"sku":"AWP006242","price":8000.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/a68fd6210119033605.jpg?v=1763325372"},{"product_id":"sony-alpha-a7s-iii-full-frame-interchangeable-lens-mirrorless-camera-body-only","title":"Sony a7S III Mirrorless Camera","description":"\u003cp\u003eWith optimized video, optimized sensitivity, and optimized speed, the\u003cb\u003e only Alpha a7S III\u003c\/b\u003e Raises the bar for what a full-frame mirrorless camera is capable of. A revised 12.1MP Exmor R BSI CMOS sensor and updated BIONZ XR image processor offer faster performance, improved noise reduction, and a wider dynamic range, along with UHD 4K 120p video recording and internal 10-bit 4:2:2 sampling. Video is the primary application of the a7S III, and improvements to the sensor and processor enable faster readout speeds and greatly reduced rolling shutter, along with high-bitrate internal recording, 16-bit raw output via the full-size HDMI port, and flexible control over motion with variable frame rate selection. The a7S III also does away with recording time limits and incorporates HLG for direct HDR production as well as S-Log2\/S-Log3 gamma profiles for advanced HDR production with editing. The updated sensor design also brings improved autofocus performance via 759 phase-detection points, which offer intelligent subject tracking and Real-time Eye AF to ensure critical focus on moving subjects in all recording modes. The sensor and BIONZ XR processor also facilitate impressive sensitivity, with an expanded range from ISO 40-409600, as well as fast 10 fps continuous shooting for up to 1000 consecutive raw frames. Additionally, 5-axis SteadyShot INSIDE sensor-shift image stabilization is available, too, which minimizes the appearance of camera shake by up to 5.5 stops. Complementing the imaging assets, Sony has also made some changes to the a7S III's physical design, including a rear LCD with a side-open articulating design and an impressive 9.44m-dot OLED electronic viewfinder. The camera's menu system has also been updated for more intuitive navigation and the body design helps to promote better heat dissipation for improved continuous recording capabilities. Additionally, dual memory card slots both support working with CFexpress Type A or SD UHS-II memory cards for flexible and high-speed file storage. 12.1MP Exmor RS BSI CMOS Sensor and BIONZ XR Image Processor A redesigned 12.1MP full-frame CMOS sensor now features a back-illuminated Exmor RS design to achieve improved clarity and reduced noise along with the expectedly impressive sensitivity, from ISO 80-102400 with an extended ISO 40-409600 range. The updated sensor design also yields 2x faster readout speeds than previous generations and, when coupled with the revised BIONZ XR image processor, greatly reduces the rolling shutter by 3x and up to 8x faster processing and overall camera handling. The sensor and processor combination also helps to achieve a wide dynamic range, of up to approximately 14 stops for stills and 15 stops for video, and 10 fps continuous shooting for up to 1000 uncompressed raw files for stills. UHD 4K 120p Video, 10-Bit 4:2:2 Internal Recording Recording up to UHD 4K is possible with frame rates up to 120p, using full 1:1 pixel readout without binning. Internal 10-bit 4:2:2 sampling is also possible in all recording modes and, if recording externally via the full-size HDMI A port, 16-bit raw output is also possible for even greater tonal reproduction and post-production flexibility. Additionally, two codecs have also been developed: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates, and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb\/s. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p or, if moving down to Full HD resolution, an effective 240p frame rate is also available for even greater motion control. Additionally, suiting long-form recording, the a7S III does not have any recording time limits to allow for unlimited clip lengths. The camera's physical design also features an improved heat-dissipating structure to promote longer possible recording times, up to an approximate 60-minute recording time at 4K60p. Affording extensive customizable color and gamma controls, the a7S III allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal than traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the imageFast Hybrid AF System Covering 92% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -6 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Additionally, it can lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits. Helping to fine-tune how the focusing system performs, seven-step AF transition speed and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur. 5-Axis SteadyShot INSIDE Image Stabilization The a7S III incorporates an enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system, which compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake. For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization. Additionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of the camera. Body Design and Connectivity \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAn impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing. This viewfinder has a dedicated 120 fps High Quality setting for smooth motion rendering and the finder's physical design has a long 25mm eye point, 41? Field of view, and features a fluorine coating on the outermost viewfinder element to benefit cleaning.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eA first for a7-series cameras, a side-opening 3.0\" 1.44m-dot vari-angle articulating screen benefits working from high and low angles as well as a front-facing position for vlogging or other self-recording needs. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDual memory card slots both accept either CFexpress Type A or SD-type memory cards. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe redesigned menu structure is more intuitive and complements having different workflows and settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMagnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses, and the grip rigidity has been improved for more comfortable hand-holding.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eExtensive weather sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAccepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 510 shots\/80 minutes of recording per charge when using the viewfinder or 600 shots\/95 minutes of recording per charge when using the rear LCD.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eA USB 3.2 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBoth 3.5mm headphone and external microphone ports facilitate greater control over audio recording.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provides improved, clear audio recording sound by sending a digital audio signal to the camera, as opposed to an analog signal.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBuilt-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides a remote camera control.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUSB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Only Body \/ 1-Year Manufacturer’s Warranty","offer_id":51928992743700,"sku":"AWP001931","price":14999.0,"currency_code":"AED","in_stock":true},{"title":"Only Body \/ Non-Warranty","offer_id":51928992776468,"sku":"AWP014009","price":10600.0,"currency_code":"AED","in_stock":false},{"title":"PZ 28-135mm f\/4 Lens Kit \/ 1-Year Manufacturer’s Warranty","offer_id":51928992809236,"sku":null,"price":26429.41,"currency_code":"AED","in_stock":true},{"title":"PZ 28-135mm f\/4 Lens Kit \/ Non-Warranty","offer_id":51928992842004,"sku":null,"price":26429.41,"currency_code":"AED","in_stock":false},{"title":"70-200mm f\/2.8 Lens Kit \/ 1-Year Manufacturer’s Warranty","offer_id":51928992874772,"sku":null,"price":26870.25,"currency_code":"AED","in_stock":true},{"title":"70-200mm f\/2.8 Lens Kit \/ Non-Warranty","offer_id":51928992907540,"sku":null,"price":26870.25,"currency_code":"AED","in_stock":false},{"title":"24mm f\/1.4 Lens Kit \/ 1-Year Manufacturer’s Warranty","offer_id":51928992940308,"sku":null,"price":21581.0,"currency_code":"AED","in_stock":true},{"title":"24mm f\/1.4 Lens Kit \/ Non-Warranty","offer_id":51928992973076,"sku":null,"price":21581.0,"currency_code":"AED","in_stock":false},{"title":"16-35mm f\/2.8 Lens Kit \/ 1-Year Manufacturer’s Warranty","offer_id":51928993005844,"sku":null,"price":25107.06,"currency_code":"AED","in_stock":true},{"title":"16-35mm f\/2.8 Lens Kit \/ Non-Warranty","offer_id":51928993038612,"sku":null,"price":25107.06,"currency_code":"AED","in_stock":false},{"title":"12-24mm f\/2.8 Lens Kit \/ 1-Year Manufacturer’s Warranty","offer_id":51928993071380,"sku":null,"price":28633.33,"currency_code":"AED","in_stock":true},{"title":"12-24mm f\/2.8 Lens Kit \/ Non-Warranty","offer_id":51928993104148,"sku":null,"price":28633.33,"currency_code":"AED","in_stock":false},{"title":"24-70mm f\/2.8 Lens Kit \/ 1-Year Manufacturer’s Warranty","offer_id":51928993136916,"sku":null,"price":25107.06,"currency_code":"AED","in_stock":true},{"title":"24-70mm f\/2.8 Lens Kit \/ Non-Warranty","offer_id":51928993169684,"sku":null,"price":25107.06,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/Sony_a7S_III_Mirrorless_Camera.png?v=1769798730"},{"product_id":"sony-alpha-a7s-iii-mirrorless-digital-camera-with-12-24mm-f-2-8-lens-kit","title":"Sony Alpha a7S III Mirrorless Digital Camera with 12-24mm f\/2.8 Lens Kit","description":"A well-rounded bundle, the \u003cb\u003eSony Alpha a7S III Mirrorless Digital Camera with 12-24mm f\/2.8 Lens Kit\u003c\/b\u003e from \u003cb\u003eAWPRO\u003c\/b\u003e pairs the full-frame video-optimized camera body with the FE 12-24mm f\/2.8 GM ultra-wide zoom.\n\\n\n\\nSony Alpha a7S III Mirrorless Digital Camera (Body Only)\n\\n\n\\nOptimized video, optimized sensitivity, optimized speed, the \u003cb\u003eSony Alpha a7S III\u003c\/b\u003e raises the bar for what a full-frame mirrorless camera is capable of. A revised 12.1MP Exmor R BSI CMOS sensor and updated BIONZ XR image processor offer faster performance, improved noise reduction, and a wider dynamic range, along with UHD 4K 120p video recording and internal 10-bit 4:2:2 sampling.\n\\n\n\\nVideo is the primary application of the a7S III, and improvements to the sensor and processor enable faster readout speeds and greatly reduced rolling shutter, along with high-bitrate internal recording, 16-bit raw output via the full-size HDMI port, and flexible control over motion with variable frame rate selection. The a7S III also does away with recording time limits and incorporates HLG for direct HDR production as well as S-Log2\/S-Log3 gamma profiles for advanced HDR production with editing.\n\\n\n\\nThe updated sensor design also brings improved autofocus performance via 759 phase-detection points, which offer intelligent subject tracking and Real-time Eye AF to ensure critical focus on moving subjects in all recording modes. The sensor and BIONZ XR processor also facilitate impressive sensitivity, with an expanded range from ISO 40-409600, as well as fast 10 fps continuous shooting for up to 1000 consecutive raw frames. Additionally, 5-axis SteadyShot INSIDE sensor-shift image stabilization is available, too, which minimizes the appearance of camera shake by up to 5.5 stops.\n\\n\n\\nComplementing the imaging assets, Sony has also made some changes to the a7S III's physical design, including a rear LCD with a side-open articulating design and an impressive 9.44m-dot OLED electronic viewfinder. The camera's menu system has also been updated for more intuitive navigation and the body design helps to promote better heat dissipation for improved continuous recording capabilities. Additionally, dual memory card slots both support working with CFexpress Type A or SD UHS-II memory cards for flexible and high-speed file storage.\n\\n\n\\n\u0026gt;12.1MP Exmor RS BSI CMOS Sensor and BIONZ XR Image Processor\n\\n\n\\nA redesigned 12.1MP full-frame CMOS sensor now features a back-illuminated Exmor RS design in order to achieve improved clarity and reduced noise along with the expectedly impressive sensitivity, from ISO 80-102400 with an extended ISO 40-409600 range. The updated sensor design also yields 2x faster readout speeds than previous generations and, when coupled with the revised BIONZ XR image processor, greatly reduces rolling shutter by 3x and up to 8x faster processing and overall camera handling. The sensor and processor combination also helps to achieve a wide dynamic range, of up to approximately 14 stops for stills and 15 stops for video, and 10 fps continuous shooting for up to 1000 uncompressed raw files for stills.\n\\n\n\\nUHD 4K 120p Video, 10-Bit 4:2:2 Internal Recording\n\\n\n\\nRecording up to UHD 4K is possible with frame rates up to 120p, using full 1:1 pixel readout without binning. Internal 10-bit 4:2:2 sampling is also possible in all recording modes and, if recording externally via the full-size HDMI A port, 16-bit raw output is also possible for even greater tonal reproduction and post-production flexibility. Additionally, two codecs have also been developed: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates, and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb\/s.\n\\n\n\\nThe high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p or, if moving down to Full HD resolution, an effective 240p frame rate is also available for even greater motion control. Additionally, suiting long-form recording, the a7S III does not have any recording time limits to allow for unlimited clip lengths. The camera's physical design also features an improved heat-dissipating structure to promote longer possible recording times, up to an approximate 60-minute recording time at 4K60p.\n\\n\n\\nAffording extensive customizable color and gamma controls, the a7S III allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\n\\n\n\\nFast Hybrid AF System\n\\n\n\\nCovering 92% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -6 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Additionally, it is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits. Helping to fine-tune how the focusing system performs, seven-step AF transition speed and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.\n\\n\n\\n5-Axis SteadyShot INSIDE Image Stabilization\n\\n\n\\nThe a7S III incorporates an enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system, which compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\n\\n\n\\nFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\n\\n\n\\nAdditionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera.\n\\n\n\\nBody Design and Connectivity\n\\n\u003cul\u003e\n\\n \t\u003cli\u003eAn impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing. This viewfinder has a dedicated 120 fps High Quality setting for smooth motion rendering and the finder's physical design has a long 25mm eye point, 41 ? field of view, and features a fluorine coating on the outermost viewfinder element to benefit cleaning.\u003c\/li\u003e\n\\n \t\u003cli\u003eA first for a7-series cameras, a side-opening 3.0\" 1.44m-dot vari-angle articulating screen benefits working from high and low angles as well as a front-facing position for vlogging or other self-recording needs. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.\u003c\/li\u003e\n\\n \t\u003cli\u003eDual memory card slots both accept either CFexpress Type A or SD-type memory cards. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.\u003c\/li\u003e\n\\n \t\u003cli\u003eRedesigned menu structure is more intuitive and complements having different workflows and settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.\u003c\/li\u003e\n\\n \t\u003cli\u003eMagnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses, and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/li\u003e\n\\n \t\u003cli\u003eExtensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/li\u003e\n\\n \t\u003cli\u003eAccepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 510 shots\/80 minutes of recording per charge when using the viewfinder or 600 shots\/95 minutes of recording per charge when using the rear LCD.\u003c\/li\u003e\n\\n \t\u003cli\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003c\/li\u003e\n\\n \t\u003cli\u003eA USB 3.2 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.\u003c\/li\u003e\n\\n \t\u003cli\u003eBoth 3.5mm headphone and external microphone ports facilitate greater control over audio recording.\u003c\/li\u003e\n\\n \t\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\n\\n \t\u003cli\u003eBuilt-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control\u003c\/li\u003e\n\\n \t\u003cli\u003eUSB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.\u003c\/li\u003e\n\\n\u003c\/ul\u003e\n\\nSony FE 12-24mm f\/2.8 GM Lens\n\\n\n\\nComprising a range of ultra-wide fields of view, the \u003cb\u003eSony FE 12-24mm f\/2.8 GM\u003c\/b\u003e is a bright and versatile zoom characterized by its broad range and bright design. Featuring a constant f\/2.8 maximum aperture, this lens is ideal for working in available lighting conditions and controlling depth of field to isolate subject matter. Its advanced optical design includes a series of XA, aspherical, Super ED, and ED elements, which combine to reduce a variety of aberrations and distortions for a high degree of sharpness, accurate rendering, and notable color accuracy. An updated Nano AR Coating II has also been applied, which suppresses flare and ghosting for greater contrast when working in bright and backlit conditions.\n\\n\n\\nComplementing the optics is an XD Linear Motor system that uses four separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. A floating focus design is employed, too, that aids in maintaining consistent results throughout the focusing range, from 11\" to infinity. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions and there is a built-in petal-shaped lens hood to block stray light and physically protect the front element.\n\\n\n\\nAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\n\\n\n\\nVersatile ultra-wide-angle zoom is designed for full-frame Sony E-mount mirrorless cameras, however can also be used on APS-C models where it provides an 18-36mm equivalent focal length.\n\\n\n\\nBright f\/2.8 constant maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\n\\n\n\\nThree XA (extreme aspherical) elements, and one standard aspherical element, are incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, distortion and other spherical aberrations for a high degree of sharpness and accurate rendering.\n\\n\n\\nTwo Super ED elements and three extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\n\\n\n\\nNano AR Coating II has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions. This updated coating is better suited for larger, curved elements and is especially adept at minimizing internal reflections.\n\\n\n\\nFloating focusing system divides the focus group into two separately controlled groups and helps to maintain consistently clear optical performance throughout the zoom and focus ranges.\n\\n\n\\nAn XD Linear Motor system uses four separate motors? two per focusing group? along with an internal focusing design to provide quick, quiet, and precise autofocus and tracking performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\n\\n\n\\nA focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select settings.\n\\n\n\\nMinimum focusing distance of 11\" is available throughout the zoom range.\n\\n\n\\nDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\n\\n\n\\nFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\n\\n\n\\nRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing shallow depth of field techniques.\n\\n\n\\nIntegrated petal-shaped lens hood helps to block stray light from causing lens flare and also affords some physical protection to the front element.\n\\n\n\\nFilter holder is incorporated at the rear of the lens, within the lens mount, and accepts cut gel filters and a filter cutting template is included.","brand":"Sony","offers":[{"title":"Default","offer_id":51637712486676,"sku":null,"price":28633.33,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/D-1.jpg?v=1763325374"},{"product_id":"sony-alpha-a7s-iii-mirrorless-digital-camera-with-16-35mm-f-2-8-lens-kit","title":"Sony Alpha a7S III Mirrorless Digital Camera with 16-35mm f\/2.8 Lens Kit","description":"A well-rounded bundle, the \u003cb\u003eSony Alpha a7S III Mirrorless Digital Camera with 16-35mm f\/2.8 Lens Kit\u003c\/b\u003e from \u003cb\u003eAWPRO\u003c\/b\u003e pairs the full-frame video-optimized camera body with the FE 16-35mm f\/2.8 GM wide-angle zoom.\n\\n\n\\nSony Alpha a7S III Mirrorless Digital Camera (Body Only)\n\\n\n\\nOptimized video, optimized sensitivity, optimized speed, the \u003cb\u003eSony Alpha a7S III\u003c\/b\u003e raises the bar for what a full-frame mirrorless camera is capable of. A revised 12.1MP Exmor R BSI CMOS sensor and updated BIONZ XR image processor offer faster performance, improved noise reduction, and a wider dynamic range, along with UHD 4K 120p video recording and internal 10-bit 4:2:2 sampling.\n\\n\n\\nVideo is the primary application of the a7S III, and improvements to the sensor and processor enable faster readout speeds and greatly reduced rolling shutter, along with high-bitrate internal recording, 16-bit raw output via the full-size HDMI port, and flexible control over motion with variable frame rate selection. The a7S III also does away with recording time limits and incorporates HLG for direct HDR production as well as S-Log2\/S-Log3 gamma profiles for advanced HDR production with editing.\n\\n\n\\nThe updated sensor design also brings improved autofocus performance via 759 phase-detection points, which offer intelligent subject tracking and Real-time Eye AF to ensure critical focus on moving subjects in all recording modes. The sensor and BIONZ XR processor also facilitate impressive sensitivity, with an expanded range from ISO 40-409600, as well as fast 10 fps continuous shooting for up to 1000 consecutive raw frames. Additionally, 5-axis SteadyShot INSIDE sensor-shift image stabilization is available, too, which minimizes the appearance of camera shake by up to 5.5 stops.\n\\n\n\\nComplementing the imaging assets, Sony has also made some changes to the a7S III's physical design, including a rear LCD with a side-open articulating design and an impressive 9.44m-dot OLED electronic viewfinder. The camera's menu system has also been updated for more intuitive navigation and the body design helps to promote better heat dissipation for improved continuous recording capabilities. Additionally, dual memory card slots both support working with CFexpress Type A or SD UHS-II memory cards for flexible and high-speed file storage.\n\\n\n\\n\u0026gt;12.1MP Exmor RS BSI CMOS Sensor and BIONZ XR Image Processor\n\\n\n\\nA redesigned 12.1MP full-frame CMOS sensor now features a back-illuminated Exmor RS design in order to achieve improved clarity and reduced noise along with the expectedly impressive sensitivity, from ISO 80-102400 with an extended ISO 40-409600 range. The updated sensor design also yields 2x faster readout speeds than previous generations and, when coupled with the revised BIONZ XR image processor, greatly reduces rolling shutter by 3x and up to 8x faster processing and overall camera handling. The sensor and processor combination also helps to achieve a wide dynamic range, of up to approximately 14 stops for stills and 15 stops for video, and 10 fps continuous shooting for up to 1000 uncompressed raw files for stills.\n\\n\n\\nUHD 4K 120p Video, 10-Bit 4:2:2 Internal Recording\n\\n\n\\nRecording up to UHD 4K is possible with frame rates up to 120p, using full 1:1 pixel readout without binning. Internal 10-bit 4:2:2 sampling is also possible in all recording modes and, if recording externally via the full-size HDMI A port, 16-bit raw output is also possible for even greater tonal reproduction and post-production flexibility. Additionally, two codecs have also been developed: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates, and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb\/s.\n\\n\n\\nThe high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p or, if moving down to Full HD resolution, an effective 240p frame rate is also available for even greater motion control. Additionally, suiting long-form recording, the a7S III does not have any recording time limits to allow for unlimited clip lengths. The camera's physical design also features an improved heat-dissipating structure to promote longer possible recording times, up to an approximate 60-minute recording time at 4K60p.\n\\n\n\\nAffording extensive customizable color and gamma controls, the a7S III allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\n\\n\n\\nFast Hybrid AF System\n\\n\n\\nCovering 92% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -6 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Additionally, it is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits. Helping to fine-tune how the focusing system performs, seven-step AF transition speed and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.\n\\n\n\\n5-Axis SteadyShot INSIDE Image Stabilization\n\\n\n\\nThe a7S III incorporates an enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system, which compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\n\\n\n\\nFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\n\\n\n\\nAdditionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera.\n\\n\n\\nBody Design and Connectivity\n\\n\u003cul\u003e\n\\n \t\u003cli\u003eAn impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing. This viewfinder has a dedicated 120 fps High Quality setting for smooth motion rendering and the finder's physical design has a long 25mm eye point, 41 ? field of view, and features a fluorine coating on the outermost viewfinder element to benefit cleaning.\u003c\/li\u003e\n\\n \t\u003cli\u003eA first for a7-series cameras, a side-opening 3.0\" 1.44m-dot vari-angle articulating screen benefits working from high and low angles as well as a front-facing position for vlogging or other self-recording needs. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.\u003c\/li\u003e\n\\n \t\u003cli\u003eDual memory card slots both accept either CFexpress Type A or SD-type memory cards. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.\u003c\/li\u003e\n\\n \t\u003cli\u003eRedesigned menu structure is more intuitive and complements having different workflows and settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.\u003c\/li\u003e\n\\n \t\u003cli\u003eMagnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses, and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/li\u003e\n\\n \t\u003cli\u003eExtensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/li\u003e\n\\n \t\u003cli\u003eAccepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 510 shots\/80 minutes of recording per charge when using the viewfinder or 600 shots\/95 minutes of recording per charge when using the rear LCD.\u003c\/li\u003e\n\\n \t\u003cli\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003c\/li\u003e\n\\n \t\u003cli\u003eA USB 3.2 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.\u003c\/li\u003e\n\\n \t\u003cli\u003eBoth 3.5mm headphone and external microphone ports facilitate greater control over audio recording.\u003c\/li\u003e\n\\n \t\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\n\\n \t\u003cli\u003eBuilt-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control\u003c\/li\u003e\n\\n \t\u003cli\u003eUSB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.\u003c\/li\u003e\n\\n\u003c\/ul\u003e\n\\nUPC: 027242920569\n\\n\n\\nSony FE 16-35mm f\/2.8 GM Lens\n\\n\n\\nA fast and flexible wide-angle zoom, the \u003cb\u003eFE 16-35mm f\/2.8 GM Lens\u003c\/b\u003e from \u003cb\u003eSony\u003c\/b\u003e is a wide-angle zoom designed for full-frame E-mount mirrorless cameras. Distinguished by its constant f\/2.8 maximum aperture, this lens offers consistent performance throughout the zoom range and benefits working in low-light conditions. The optical design incorporates two extra-low dispersion elements to reduce chromatic aberrations along with two XA elements and three aspherical elements, which significantly controls spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and color fidelity when working in strong lighting conditions.\n\\n\n\\nComplementing the optical assets, this lens is also notable for its inclusion of an 11-blade circular diaphragm to produce smooth, soft-edged bokeh with selective focus imagery. For controlling focus, two Direct Drive SSM AF groups are employed that are quick and quiet, and also lend more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions and a dedicated focus hold button and AF\/MF switch.\n\\n\n\\nAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\n\\n\n\\nWide-angle zoom designed for full-frame E-mount mirrorless cameras, this lens is also compatible with APS-C models where it provides a 24-52.5mm equivalent focal length range.\n\\n\n\\nConstant f\/2.8 maximum aperture offers consistent performance throughout the zoom range for working in difficult lighting conditions.\n\\n\n\\nTwo XA (extreme aspherical) elements and three aspherical elements are incorporated into the optical design, which feature superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\n\\n\n\\nTwo extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\n\\n\n\\nA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\n\\n\n\\nTwo Direct Drive SSM (DDSSM) autofocus groups offer quick, quiet, and precise focusing performance that is ideal for both stills and video applications.\n\\n\n\\nDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures. Additionally, the front element has a fluorine coating to guard against fingerprints and dust from adhering to it.\n\\n\n\\nRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.","brand":"Sony","offers":[{"title":"Default","offer_id":51637712519444,"sku":null,"price":25107.06,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/a.jpg?v=1763325376"},{"product_id":"sony-alpha-a7s-iii-mirrorless-digital-camera-with-24-70mm-f-2-8-lens-kit","title":"Sony Alpha a7S III Mirrorless Digital Camera with 24-70mm f\/2.8 Lens Kit","description":"A well-rounded bundle, the \u003cb\u003eSony Alpha a7S III Mirrorless Digital Camera with 24-70mm f\/2.8 Lens Kit\u003c\/b\u003e from \u003cb\u003eAWPRO\u003c\/b\u003e pairs the full-frame video-optimized camera body with the FE 24-70mm f\/2.8 GM standard zoom.\n\\n\n\\nSony Alpha a7S III Mirrorless Digital Camera (Body Only)\n\\n\n\\nOptimized video, optimized sensitivity, optimized speed, the \u003cb\u003eSony Alpha a7S III\u003c\/b\u003e raises the bar for what a full-frame mirrorless camera is capable of. A revised 12.1MP Exmor R BSI CMOS sensor and updated BIONZ XR image processor offer faster performance, improved noise reduction, and a wider dynamic range, along with UHD 4K 120p video recording and internal 10-bit 4:2:2 sampling.\n\\n\n\\nVideo is the primary application of the a7S III, and improvements to the sensor and processor enable faster readout speeds and greatly reduced rolling shutter, along with high-bitrate internal recording, 16-bit raw output via the full-size HDMI port, and flexible control over motion with variable frame rate selection. The a7S III also does away with recording time limits and incorporates HLG for direct HDR production as well as S-Log2\/S-Log3 gamma profiles for advanced HDR production with editing.\n\\n\n\\nThe updated sensor design also brings improved autofocus performance via 759 phase-detection points, which offer intelligent subject tracking and Real-time Eye AF to ensure critical focus on moving subjects in all recording modes. The sensor and BIONZ XR processor also facilitate impressive sensitivity, with an expanded range from ISO 40-409600, as well as fast 10 fps continuous shooting for up to 1000 consecutive raw frames. Additionally, 5-axis SteadyShot INSIDE sensor-shift image stabilization is available, too, which minimizes the appearance of camera shake by up to 5.5 stops.\n\\n\n\\nComplementing the imaging assets, Sony has also made some changes to the a7S III's physical design, including a rear LCD with a side-open articulating design and an impressive 9.44m-dot OLED electronic viewfinder. The camera's menu system has also been updated for more intuitive navigation and the body design helps to promote better heat dissipation for improved continuous recording capabilities. Additionally, dual memory card slots both support working with CFexpress Type A or SD UHS-II memory cards for flexible and high-speed file storage.\n\\n\n\\n\u0026gt;12.1MP Exmor RS BSI CMOS Sensor and BIONZ XR Image Processor\n\\n\n\\nA redesigned 12.1MP full-frame CMOS sensor now features a back-illuminated Exmor RS design in order to achieve improved clarity and reduced noise along with the expectedly impressive sensitivity, from ISO 80-102400 with an extended ISO 40-409600 range. The updated sensor design also yields 2x faster readout speeds than previous generations and, when coupled with the revised BIONZ XR image processor, greatly reduces rolling shutter by 3x and up to 8x faster processing and overall camera handling. The sensor and processor combination also helps to achieve a wide dynamic range, of up to approximately 14 stops for stills and 15 stops for video, and 10 fps continuous shooting for up to 1000 uncompressed raw files for stills.\n\\n\n\\nUHD 4K 120p Video, 10-Bit 4:2:2 Internal Recording\n\\n\n\\nRecording up to UHD 4K is possible with frame rates up to 120p, using full 1:1 pixel readout without binning. Internal 10-bit 4:2:2 sampling is also possible in all recording modes and, if recording externally via the full-size HDMI A port, 16-bit raw output is also possible for even greater tonal reproduction and post-production flexibility. Additionally, two codecs have also been developed: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates, and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb\/s.\n\\n\n\\nThe high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p or, if moving down to Full HD resolution, an effective 240p frame rate is also available for even greater motion control. Additionally, suiting long-form recording, the a7S III does not have any recording time limits to allow for unlimited clip lengths. The camera's physical design also features an improved heat-dissipating structure to promote longer possible recording times, up to an approximate 60-minute recording time at 4K60p.\n\\n\n\\nAffording extensive customizable color and gamma controls, the a7S III allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\n\\n\n\\nFast Hybrid AF System\n\\n\n\\nCovering 92% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -6 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Additionally, it is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits. Helping to fine-tune how the focusing system performs, seven-step AF transition speed and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.\n\\n\n\\n5-Axis SteadyShot INSIDE Image Stabilization\n\\n\n\\nThe a7S III incorporates an enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system, which compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\n\\n\n\\nFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\n\\n\n\\nAdditionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera.\n\\n\n\\nBody Design and Connectivity\n\\n\u003cul\u003e\n\\n \t\u003cli\u003eAn impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing. This viewfinder has a dedicated 120 fps High Quality setting for smooth motion rendering and the finder's physical design has a long 25mm eye point, 41 ? field of view, and features a fluorine coating on the outermost viewfinder element to benefit cleaning.\u003c\/li\u003e\n\\n \t\u003cli\u003eA first for a7-series cameras, a side-opening 3.0\" 1.44m-dot vari-angle articulating screen benefits working from high and low angles as well as a front-facing position for vlogging or other self-recording needs. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.\u003c\/li\u003e\n\\n \t\u003cli\u003eDual memory card slots both accept either CFexpress Type A or SD-type memory cards. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.\u003c\/li\u003e\n\\n \t\u003cli\u003eRedesigned menu structure is more intuitive and complements having different workflows and settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.\u003c\/li\u003e\n\\n \t\u003cli\u003eMagnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses, and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/li\u003e\n\\n \t\u003cli\u003eExtensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/li\u003e\n\\n \t\u003cli\u003eAccepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 510 shots\/80 minutes of recording per charge when using the viewfinder or 600 shots\/95 minutes of recording per charge when using the rear LCD.\u003c\/li\u003e\n\\n \t\u003cli\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003c\/li\u003e\n\\n \t\u003cli\u003eA USB 3.2 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.\u003c\/li\u003e\n\\n \t\u003cli\u003eBoth 3.5mm headphone and external microphone ports facilitate greater control over audio recording.\u003c\/li\u003e\n\\n \t\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\n\\n \t\u003cli\u003eBuilt-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control\u003c\/li\u003e\n\\n \t\u003cli\u003eUSB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.\u003c\/li\u003e\n\\n\u003c\/ul\u003e\n\\nUPC: 027242920569\n\\n\n\\nSony FE 24-70mm f\/2.8 GM Lens\n\\n\n\\nA fast, standard zoom favored for its versatility, the \u003cb\u003eSony FE 24-70mm f\/2.8 GM\u003c\/b\u003e is a wide-angle to short telephoto lens designed for E-mount mirrorless cameras. Featuring a constant f\/2.8 maximum aperture, this lens maintains consistent performance throughout the zoom range and benefits working in low-light conditions and with selective focus techniques. Complementing the apt light-gathering capabilities is an equally impressive optical design, which incorporates three aspherical elements and two extra-low dispersion elements. One of the aspherical elements features an XA (extreme aspherical) designation, ensuring its refined surface precision and notable ability to minimize spherical aberrations throughout the zoom range. Additionally, a Nano AR Coating has been applied to individual elements to significantly minimize lens flare and ghosting for increased contrast and color neutrality. Pairing a sophisticated optical design and versatile speed, this standard zoom is well-suited for use in a wide array of environments and lighting conditions.\n\\n\n\\nBeyond the attributes of the lens system itself, this 24-70mm is also characterized by a Direct Drive SSM (Super Sonic wave Motor) system that provides fast, quiet AF performance as well as responsive manual focus handling. The lens is also dust- and moisture-sealed, to permit working in inclement weather conditions, and nuanced details, such as a focus hold button and rubberized control dials, further the intuitiveness in handling.\n\\n\n\\nAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\n\\n\n\\nCovering wide-angle to portrait-length perspectives, this standard 24-70mm zoom is designed for full-frame E-mount mirrorless cameras and is also compatible with APS-C models, where it will provide a 36-105mm equivalent focal length range.\n\\n\n\\nConstant f\/2.8 maximum aperture maintains consistent performance from wide-angle to telephoto focal length positions and also contributes to greater selective focus control.\n\\n\n\\nOf the three aspherical elements incorporated in the lens design, one is an XA element with superior surface precision to effectively reduce astigmatism, field curvature, coma, and other monochromatic aberrations from imagery.\n\\n\n\\nOne extra-low dispersion element and one Super ED element are featured in the lens design and help to control chromatic aberrations and reduce color fringing for increased clarity and color fidelity.\n\\n\n\\nA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\n\\n\n\\nA Direct Drive Super Sonic wave AF motor and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control.\n\\n\n\\nA focus hold button and AF\/MF switch are present on the lens barrel for intuitive tactile control and rapid access to select settings.\n\\n\n\\nA dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\n\\n\n\\nRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.","brand":"Sony","offers":[{"title":"Default","offer_id":51637712552212,"sku":null,"price":25107.06,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/F.jpg?v=1763325376"},{"product_id":"sony-alpha-a7s-iii-mirrorless-digital-camera-with-24mm-f-1-4-lens-kit","title":"Sony Alpha a7S III Mirrorless Digital Camera with 24mm f\/1.4 Lens Kit","description":"A well-rounded bundle, the \u003cb\u003eSony Alpha a7S III Mirrorless Digital Camera with 24mm f\/1.4 Lens Kit\u003c\/b\u003e from \u003cb\u003eAWPRO\u003c\/b\u003e pairs the full-frame video-optimized camera body with the FE 24mm f\/1.4 GM ultra-wide prime.\n\\n\n\\nSony Alpha a7S III Mirrorless Digital Camera (Body Only)\n\\n\n\\nOptimized video, optimized sensitivity, optimized speed, the \u003cb\u003eSony Alpha a7S III\u003c\/b\u003e raises the bar for what a full-frame mirrorless camera is capable of. A revised 12.1MP Exmor R BSI CMOS sensor and updated BIONZ XR image processor offer faster performance, improved noise reduction, and a wider dynamic range, along with UHD 4K 120p video recording and internal 10-bit 4:2:2 sampling.\n\\n\n\\nVideo is the primary application of the a7S III, and improvements to the sensor and processor enable faster readout speeds and greatly reduced rolling shutter, along with high-bitrate internal recording, 16-bit raw output via the full-size HDMI port, and flexible control over motion with variable frame rate selection. The a7S III also does away with recording time limits and incorporates HLG for direct HDR production as well as S-Log2\/S-Log3 gamma profiles for advanced HDR production with editing.\n\\n\n\\nThe updated sensor design also brings improved autofocus performance via 759 phase-detection points, which offer intelligent subject tracking and Real-time Eye AF to ensure critical focus on moving subjects in all recording modes. The sensor and BIONZ XR processor also facilitate impressive sensitivity, with an expanded range from ISO 40-409600, as well as fast 10 fps continuous shooting for up to 1000 consecutive raw frames. Additionally, 5-axis SteadyShot INSIDE sensor-shift image stabilization is available, too, which minimizes the appearance of camera shake by up to 5.5 stops.\n\\n\n\\nComplementing the imaging assets, Sony has also made some changes to the a7S III's physical design, including a rear LCD with a side-open articulating design and an impressive 9.44m-dot OLED electronic viewfinder. The camera's menu system has also been updated for more intuitive navigation and the body design helps to promote better heat dissipation for improved continuous recording capabilities. Additionally, dual memory card slots both support working with CFexpress Type A or SD UHS-II memory cards for flexible and high-speed file storage.\n\\n\n\\n\u0026gt;12.1MP Exmor RS BSI CMOS Sensor and BIONZ XR Image Processor\n\\n\n\\nA redesigned 12.1MP full-frame CMOS sensor now features a back-illuminated Exmor RS design in order to achieve improved clarity and reduced noise along with the expectedly impressive sensitivity, from ISO 80-102400 with an extended ISO 40-409600 range. The updated sensor design also yields 2x faster readout speeds than previous generations and, when coupled with the revised BIONZ XR image processor, greatly reduces rolling shutter by 3x and up to 8x faster processing and overall camera handling. The sensor and processor combination also helps to achieve a wide dynamic range, of up to approximately 14 stops for stills and 15 stops for video, and 10 fps continuous shooting for up to 1000 uncompressed raw files for stills.\n\\n\n\\nUHD 4K 120p Video, 10-Bit 4:2:2 Internal Recording\n\\n\n\\nRecording up to UHD 4K is possible with frame rates up to 120p, using full 1:1 pixel readout without binning. Internal 10-bit 4:2:2 sampling is also possible in all recording modes and, if recording externally via the full-size HDMI A port, 16-bit raw output is also possible for even greater tonal reproduction and post-production flexibility. Additionally, two codecs have also been developed: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates, and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb\/s.\n\\n\n\\nThe high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p or, if moving down to Full HD resolution, an effective 240p frame rate is also available for even greater motion control. Additionally, suiting long-form recording, the a7S III does not have any recording time limits to allow for unlimited clip lengths. The camera's physical design also features an improved heat-dissipating structure to promote longer possible recording times, up to an approximate 60-minute recording time at 4K60p.\n\\n\n\\nAffording extensive customizable color and gamma controls, the a7S III allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\n\\n\n\\nFast Hybrid AF System\n\\n\n\\nCovering 92% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -6 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Additionally, it is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits. Helping to fine-tune how the focusing system performs, seven-step AF transition speed and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.\n\\n\n\\n5-Axis SteadyShot INSIDE Image Stabilization\n\\n\n\\nThe a7S III incorporates an enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system, which compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\n\\n\n\\nFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\n\\n\n\\nAdditionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera.\n\\n\n\\nBody Design and Connectivity\n\\n\u003cul\u003e\n\\n \t\u003cli\u003eAn impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing. This viewfinder has a dedicated 120 fps High Quality setting for smooth motion rendering and the finder's physical design has a long 25mm eye point, 41 ? field of view, and features a fluorine coating on the outermost viewfinder element to benefit cleaning.\u003c\/li\u003e\n\\n \t\u003cli\u003eA first for a7-series cameras, a side-opening 3.0\" 1.44m-dot vari-angle articulating screen benefits working from high and low angles as well as a front-facing position for vlogging or other self-recording needs. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.\u003c\/li\u003e\n\\n \t\u003cli\u003eDual memory card slots both accept either CFexpress Type A or SD-type memory cards. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.\u003c\/li\u003e\n\\n \t\u003cli\u003eRedesigned menu structure is more intuitive and complements having different workflows and settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.\u003c\/li\u003e\n\\n \t\u003cli\u003eMagnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses, and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/li\u003e\n\\n \t\u003cli\u003eExtensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/li\u003e\n\\n \t\u003cli\u003eAccepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 510 shots\/80 minutes of recording per charge when using the viewfinder or 600 shots\/95 minutes of recording per charge when using the rear LCD.\u003c\/li\u003e\n\\n \t\u003cli\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003c\/li\u003e\n\\n \t\u003cli\u003eA USB 3.2 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.\u003c\/li\u003e\n\\n \t\u003cli\u003eBoth 3.5mm headphone and external microphone ports facilitate greater control over audio recording.\u003c\/li\u003e\n\\n \t\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\n\\n \t\u003cli\u003eBuilt-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control\u003c\/li\u003e\n\\n \t\u003cli\u003eUSB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.\u003c\/li\u003e\n\\n\u003c\/ul\u003e\n\\nUPC: 027242920569\n\\n\n\\nSony FE 24mm f\/1.4 GM Lens\n\\n\n\\nCombining a favored wide-angle focal length with an especially bright design, the \u003cb\u003eFE 24mm f\/1.4 GM\u003c\/b\u003e from \u003cb\u003eSony\u003c\/b\u003e is a fast, versatile lens well-suited to landscape, nature, and street photography. Its wide-but-usable perspective is complemented by the f\/1.4 maximum aperture, which excels in low-light conditions and also offers increased control over depth of field. The optical design incorporates three extra-low dispersion elements to reduce chromatic aberrations and two XA (extreme aspherical) elements, which significantly control spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and color fidelity when working in strong lighting conditions.\n\\n\n\\nFor controlling focus, a Direct Drive SSM (Super Sonic wave Motor) is employed that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions and a dedicated focus hold button, AF\/MF switch, and manual aperture ring lend further control while shooting.\n\\n\n\\nAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\n\\n\n\\nVersatile wide-angle prime is designed for full-frame Sony E-mount mirrorless cameras, however can also be used on APS-C models where it provides a 36mm equivalent focal length.\n\\n\n\\nNotably fast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\n\\n\n\\nTwo XA elements are incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\n\\n\n\\nThree extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\n\\n\n\\nA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\n\\n\n\\nA Direct Drive Super Sonic wave Motor AF system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\n\\n\n\\nA focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select settings.\n\\n\n\\nPhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\n\\n\n\\nDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\n\\n\n\\nFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\n\\n\n\\nRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.","brand":"Sony","offers":[{"title":"Default","offer_id":51637712584980,"sku":null,"price":21581.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/unnamed-file.C-1.jpg?v=1763325378"},{"product_id":"sony-alpha-a7s-iii-mirrorless-digital-camera-with-70-200mm-f-2-8-lens-kit","title":"Sony Alpha a7S III Mirrorless Digital Camera with 70-200mm f\/2.8 Lens Kit","description":"A well-rounded bundle, the \u003cb\u003eSony Alpha a7S III Mirrorless Digital Camera with 70-200mm f\/2.8 Lens Kit\u003c\/b\u003e from \u003cb\u003eAWPRO\u003c\/b\u003e pairs the full-frame video-optimized camera body with the FE 70-200mm f\/2.8 GM OSS telephoto zoom.\n\\n\n\\nSony Alpha a7S III Mirrorless Digital Camera (Body Only)\n\\n\n\\nOptimized video, optimized sensitivity, optimized speed, the \u003cb\u003eSony Alpha a7S III\u003c\/b\u003e raises the bar for what a full-frame mirrorless camera is capable of. A revised 12.1MP Exmor R BSI CMOS sensor and updated BIONZ XR image processor offer faster performance, improved noise reduction, and a wider dynamic range, along with UHD 4K 120p video recording and internal 10-bit 4:2:2 sampling.\n\\n\n\\nVideo is the primary application of the a7S III, and improvements to the sensor and processor enable faster readout speeds and greatly reduced rolling shutter, along with high-bitrate internal recording, 16-bit raw output via the full-size HDMI port, and flexible control over motion with variable frame rate selection. The a7S III also does away with recording time limits and incorporates HLG for direct HDR production as well as S-Log2\/S-Log3 gamma profiles for advanced HDR production with editing.\n\\n\n\\nThe updated sensor design also brings improved autofocus performance via 759 phase-detection points, which offer intelligent subject tracking and Real-time Eye AF to ensure critical focus on moving subjects in all recording modes. The sensor and BIONZ XR processor also facilitate impressive sensitivity, with an expanded range from ISO 40-409600, as well as fast 10 fps continuous shooting for up to 1000 consecutive raw frames. Additionally, 5-axis SteadyShot INSIDE sensor-shift image stabilization is available, too, which minimizes the appearance of camera shake by up to 5.5 stops.\n\\n\n\\nComplementing the imaging assets, Sony has also made some changes to the a7S III's physical design, including a rear LCD with a side-open articulating design and an impressive 9.44m-dot OLED electronic viewfinder. The camera's menu system has also been updated for more intuitive navigation and the body design helps to promote better heat dissipation for improved continuous recording capabilities. Additionally, dual memory card slots both support working with CFexpress Type A or SD UHS-II memory cards for flexible and high-speed file storage.\n\\n\n\\n\u0026gt;12.1MP Exmor RS BSI CMOS Sensor and BIONZ XR Image Processor\n\\n\n\\nA redesigned 12.1MP full-frame CMOS sensor now features a back-illuminated Exmor RS design in order to achieve improved clarity and reduced noise along with the expectedly impressive sensitivity, from ISO 80-102400 with an extended ISO 40-409600 range. The updated sensor design also yields 2x faster readout speeds than previous generations and, when coupled with the revised BIONZ XR image processor, greatly reduces rolling shutter by 3x and up to 8x faster processing and overall camera handling. The sensor and processor combination also helps to achieve a wide dynamic range, of up to approximately 14 stops for stills and 15 stops for video, and 10 fps continuous shooting for up to 1000 uncompressed raw files for stills.\n\\n\n\\nUHD 4K 120p Video, 10-Bit 4:2:2 Internal Recording\n\\n\n\\nRecording up to UHD 4K is possible with frame rates up to 120p, using full 1:1 pixel readout without binning. Internal 10-bit 4:2:2 sampling is also possible in all recording modes and, if recording externally via the full-size HDMI A port, 16-bit raw output is also possible for even greater tonal reproduction and post-production flexibility. Additionally, two codecs have also been developed: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates, and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb\/s.\n\\n\n\\nThe high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p or, if moving down to Full HD resolution, an effective 240p frame rate is also available for even greater motion control. Additionally, suiting long-form recording, the a7S III does not have any recording time limits to allow for unlimited clip lengths. The camera's physical design also features an improved heat-dissipating structure to promote longer possible recording times, up to an approximate 60-minute recording time at 4K60p.\n\\n\n\\nAffording extensive customizable color and gamma controls, the a7S III allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\n\\n\n\\nFast Hybrid AF System\n\\n\n\\nCovering 92% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -6 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Additionally, it is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits. Helping to fine-tune how the focusing system performs, seven-step AF transition speed and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.\n\\n\n\\n5-Axis SteadyShot INSIDE Image Stabilization\n\\n\n\\nThe a7S III incorporates an enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system, which compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\n\\n\n\\nFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\n\\n\n\\nAdditionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera.\n\\n\n\\nBody Design and Connectivity\n\\n\u003cul\u003e\n\\n \t\u003cli\u003eAn impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing. This viewfinder has a dedicated 120 fps High Quality setting for smooth motion rendering and the finder's physical design has a long 25mm eye point, 41 ? field of view, and features a fluorine coating on the outermost viewfinder element to benefit cleaning.\u003c\/li\u003e\n\\n \t\u003cli\u003eA first for a7-series cameras, a side-opening 3.0\" 1.44m-dot vari-angle articulating screen benefits working from high and low angles as well as a front-facing position for vlogging or other self-recording needs. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.\u003c\/li\u003e\n\\n \t\u003cli\u003eDual memory card slots both accept either CFexpress Type A or SD-type memory cards. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.\u003c\/li\u003e\n\\n \t\u003cli\u003eRedesigned menu structure is more intuitive and complements having different workflows and settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.\u003c\/li\u003e\n\\n \t\u003cli\u003eMagnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses, and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/li\u003e\n\\n \t\u003cli\u003eExtensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/li\u003e\n\\n \t\u003cli\u003eAccepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 510 shots\/80 minutes of recording per charge when using the viewfinder or 600 shots\/95 minutes of recording per charge when using the rear LCD.\u003c\/li\u003e\n\\n \t\u003cli\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003c\/li\u003e\n\\n \t\u003cli\u003eA USB 3.2 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.\u003c\/li\u003e\n\\n \t\u003cli\u003eBoth 3.5mm headphone and external microphone ports facilitate greater control over audio recording.\u003c\/li\u003e\n\\n \t\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\n\\n \t\u003cli\u003eBuilt-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control\u003c\/li\u003e\n\\n \t\u003cli\u003eUSB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.\u003c\/li\u003e\n\\n\u003c\/ul\u003e\n\\nUPC: 027242920569\n\\n\n\\nSony FE 70-200mm f\/2.8 GM OSS Lens\n\\n\n\\nBoasting exceptional optics, a complete feature set, and outstanding speed in all aspects, the \u003cb\u003eSony FE 70-200mm f\/2.8 GM OSS Lens\u003c\/b\u003e easily takes its place as the de facto telephoto zoom for professionals. A member of the G Master series, this 70-200mm delivers high sharpness alongside smooth, clean bokeh and with an absolute minimum of aberrations. This is guaranteed through the use of an XA element, two aspherical elements, four extra-low dispersion elements, and two Super ED elements in the optical design. Furthermore, the lens has a Nano AR Coating that reduces reflections, flare, and ghosting for improved contrast and color.\n\\n\n\\nOptimized for speed, this lens is equipped with a fast and constant f\/2.8 aperture that will be an asset in low-light conditions as well as for creating images with shallow depth of field. Bokeh is made even better by the implementation of an eleven-blade circular diaphragm for smooth out-of-focus areas. Also, there is a double-linear and ring Super Sonic wave Motor system that provides fast, responsive autofocus in both stills and video.\n\\n\n\\nAs a top end telephoto zoom, this lens is equipped with a variety of other technologies to assist shooters, including Optical SteadyShot image stabilization for combating camera shake, especially at longer focal lengths. Users will enjoy faster and more intuitive operation with a plethora of physical controls on the lens barrel, including three focus hold buttons, a focus range limiter switch, and both AF\/MF and OSS switches. For durability and working in tough conditions, the lens is dust and moisture resistant, and it has a fluorine coating on the front element to resist water and oil.\n\\n\n\\nAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\n\\n\n\\nA popular telephoto zoom designed for full-frame E-mount mirrorless cameras, this 70-200mm lens is also compatible with APS-C models where it provides a 105-300mm equivalent focal length range.\n\\n\n\\nA constant f\/2.8 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\n\\n\n\\nOf the three aspherical elements incorporated in the lens design, one is an XA element with superior surface precision to effectively reduce astigmatism, field curvature, coma, and other monochromatic aberrations from imagery.\n\\n\n\\nFour extra-low dispersion elements and two Super ED elements are featured in the lens design, too, and help to control chromatic aberrations and reduce color fringing for increased clarity and color fidelity.\n\\n\n\\nA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\n\\n\n\\nAn advanced double-linear and ring Super Sonic wave Motor system ensure fast, precise and accurate autofocus in both stills and video.\n\\n\n\\nOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur. An OSS Mode switch lets you choose Mode 1 for general image stabilization that is suited to most types of shooting as well as a Mode 2 setting that is specifically intended to be used with panning movements.\n\\n\n\\nA floating elements system benefits image quality when working at the 3.15' minimum focusing distance with 0.25x magnification.\n\\n\n\\nThe lens barrel is equipped with three focus hold buttons and a focus range limiter switch to permit fast, intuitive operation of the lens while shooting.\n\\n\n\\nThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\n\\n\n\\nDust- and moisture-sealed design better permits working in inclement conditions.\n\\n\n\\nA rounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\n\\n\n\\nA removable, rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\n\\n\n\\nThe included petal-shaped lens hood helps prevent flaring and has a filter access window for making adjustments to rotating filters such as polarizers and variable NDs.\n\\n\n\\nCompatible with Sony's optional 1.4x and 2x teleconverters, this lens can be easily transformed into a 98-280mm or 140-400mm optic, respectively.","brand":"Sony","offers":[{"title":"Default","offer_id":51637712650516,"sku":null,"price":26870.25,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/E-1.jpg?v=1763325378"},{"product_id":"sony-alpha-a7s-iii-mirrorless-digital-camera-with-pz-28-135mm-f-4-lens-kit","title":"Sony Alpha a7S III Mirrorless Digital Camera with PZ 28-135mm f\/4 Lens Kit","description":"A well-rounded bundle, the \u003cb\u003eSony Alpha a7S III Mirrorless Digital Camera with PZ 28-135mm f\/4 Lens Kit\u003c\/b\u003e from \u003cb\u003eAWPRO\u003c\/b\u003e pairs the full-frame video-optimized camera body with the FE PZ 28-135mm f\/4 G OSS wide-to-tele zoom.\n\\n\n\\nSony Alpha a7S III Mirrorless Digital Camera (Body Only)\n\\n\n\\nOptimized video, optimized sensitivity, optimized speed, the \u003cb\u003eSony Alpha a7S III\u003c\/b\u003e raises the bar for what a full-frame mirrorless camera is capable of. A revised 12.1MP Exmor R BSI CMOS sensor and updated BIONZ XR image processor offer faster performance, improved noise reduction, and a wider dynamic range, along with UHD 4K 120p video recording and internal 10-bit 4:2:2 sampling.\n\\n\n\\nVideo is the primary application of the a7S III, and improvements to the sensor and processor enable faster readout speeds and greatly reduced rolling shutter, along with high-bitrate internal recording, 16-bit raw output via the full-size HDMI port, and flexible control over motion with variable frame rate selection. The a7S III also does away with recording time limits and incorporates HLG for direct HDR production as well as S-Log2\/S-Log3 gamma profiles for advanced HDR production with editing.\n\\n\n\\nThe updated sensor design also brings improved autofocus performance via 759 phase-detection points, which offer intelligent subject tracking and Real-time Eye AF to ensure critical focus on moving subjects in all recording modes. The sensor and BIONZ XR processor also facilitate impressive sensitivity, with an expanded range from ISO 40-409600, as well as fast 10 fps continuous shooting for up to 1000 consecutive raw frames. Additionally, 5-axis SteadyShot INSIDE sensor-shift image stabilization is available, too, which minimizes the appearance of camera shake by up to 5.5 stops.\n\\n\n\\nComplementing the imaging assets, Sony has also made some changes to the a7S III's physical design, including a rear LCD with a side-open articulating design and an impressive 9.44m-dot OLED electronic viewfinder. The camera's menu system has also been updated for more intuitive navigation and the body design helps to promote better heat dissipation for improved continuous recording capabilities. Additionally, dual memory card slots both support working with CFexpress Type A or SD UHS-II memory cards for flexible and high-speed file storage.\n\\n\n\\n\u0026gt;12.1MP Exmor RS BSI CMOS Sensor and BIONZ XR Image Processor\n\\n\n\\nA redesigned 12.1MP full-frame CMOS sensor now features a back-illuminated Exmor RS design in order to achieve improved clarity and reduced noise along with the expectedly impressive sensitivity, from ISO 80-102400 with an extended ISO 40-409600 range. The updated sensor design also yields 2x faster readout speeds than previous generations and, when coupled with the revised BIONZ XR image processor, greatly reduces rolling shutter by 3x and up to 8x faster processing and overall camera handling. The sensor and processor combination also helps to achieve a wide dynamic range, of up to approximately 14 stops for stills and 15 stops for video, and 10 fps continuous shooting for up to 1000 uncompressed raw files for stills.\n\\n\n\\nUHD 4K 120p Video, 10-Bit 4:2:2 Internal Recording\n\\n\n\\nRecording up to UHD 4K is possible with frame rates up to 120p, using full 1:1 pixel readout without binning. Internal 10-bit 4:2:2 sampling is also possible in all recording modes and, if recording externally via the full-size HDMI A port, 16-bit raw output is also possible for even greater tonal reproduction and post-production flexibility. Additionally, two codecs have also been developed: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates, and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb\/s.\n\\n\n\\nThe high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p or, if moving down to Full HD resolution, an effective 240p frame rate is also available for even greater motion control. Additionally, suiting long-form recording, the a7S III does not have any recording time limits to allow for unlimited clip lengths. The camera's physical design also features an improved heat-dissipating structure to promote longer possible recording times, up to an approximate 60-minute recording time at 4K60p.\n\\n\n\\nAffording extensive customizable color and gamma controls, the a7S III allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\n\\n\n\\nFast Hybrid AF System\n\\n\n\\nCovering 92% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -6 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Additionally, it is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits. Helping to fine-tune how the focusing system performs, seven-step AF transition speed and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.\n\\n\n\\n5-Axis SteadyShot INSIDE Image Stabilization\n\\n\n\\nThe a7S III incorporates an enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system, which compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\n\\n\n\\nFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\n\\n\n\\nAdditionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera.\n\\n\n\\nBody Design and Connectivity\n\\n\u003cul\u003e\n\\n \t\u003cli\u003eAn impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing. This viewfinder has a dedicated 120 fps High Quality setting for smooth motion rendering and the finder's physical design has a long 25mm eye point, 41 ? field of view, and features a fluorine coating on the outermost viewfinder element to benefit cleaning.\u003c\/li\u003e\n\\n \t\u003cli\u003eA first for a7-series cameras, a side-opening 3.0\" 1.44m-dot vari-angle articulating screen benefits working from high and low angles as well as a front-facing position for vlogging or other self-recording needs. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.\u003c\/li\u003e\n\\n \t\u003cli\u003eDual memory card slots both accept either CFexpress Type A or SD-type memory cards. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.\u003c\/li\u003e\n\\n \t\u003cli\u003eRedesigned menu structure is more intuitive and complements having different workflows and settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.\u003c\/li\u003e\n\\n \t\u003cli\u003eMagnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses, and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/li\u003e\n\\n \t\u003cli\u003eExtensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/li\u003e\n\\n \t\u003cli\u003eAccepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 510 shots\/80 minutes of recording per charge when using the viewfinder or 600 shots\/95 minutes of recording per charge when using the rear LCD.\u003c\/li\u003e\n\\n \t\u003cli\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003c\/li\u003e\n\\n \t\u003cli\u003eA USB 3.2 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.\u003c\/li\u003e\n\\n \t\u003cli\u003eBoth 3.5mm headphone and external microphone ports facilitate greater control over audio recording.\u003c\/li\u003e\n\\n \t\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\n\\n \t\u003cli\u003eBuilt-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control\u003c\/li\u003e\n\\n \t\u003cli\u003eUSB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.\u003c\/li\u003e\n\\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default","offer_id":51637712683284,"sku":null,"price":26429.41,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/B-1.jpg?v=1763325379"},{"product_id":"sony-alpha-a9-mirrorless-digital-camera-body-only","title":"Sony Alpha A9 Mirrorless Digital Camera (Body Only)","description":"\u003cp\u003eBringing the speed ?Sony ?mirrorless shooters have been waiting for, the ?Alpha a9 Mirrorless Digital Camera ?takes impressive multimedia capabilities and ups the processing capabilities for ultra-fast continuous shooting. 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Compared to SDR (Standard Dynamic Range) formats, HDR offers increased color and contrast representation that is immediately noticeable. Dual SD card slots, an LCD and viewfinder, manual controls, a 12x zoom range, and a comfortable form factor make the AX700 an all-around camera for anything from family events to professional filmmaking and videography.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default","offer_id":51637712945428,"sku":"AWP004910","price":8000.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/efcaba210119034657.jpg?v=1763325384"},{"product_id":"sony-fe-24-105mm-f-4-g-oss-lens","title":"Sony FE 24-105mm f\/4 G OSS Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 24-105mm f\/4 G OSS Lens\u003c\/strong\u003e is a versatile wide-angle to short-telephoto zoom lens designed for everyday use. 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Shop now at \u003cstrong\u003eAWPRO\u003c\/strong\u003e, the only store in Dubai making this premium lens available just for you! \u003c\/div\u003e\n\u003cbr\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"1-Year Manufacturer’s Warranty","offer_id":51926987702548,"sku":"AWP013391","price":4960.32,"currency_code":"AED","in_stock":false},{"title":"Non-Warranty","offer_id":51926987735316,"sku":"AWP007001","price":4489.37,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/6306\/9204\/files\/Sony_FE_24-105mm_f4_G_OSS_Lens_1.png?v=1769709760"},{"product_id":"sony-hxr-nx100-full-hd-nxcam-camcorder","title":"Sony Hxr-Nx100 Full Hd Nxcam Camcorder","description":"\u003cp\u003eThe ?HXR-NX100 NXCAM Professional Handheld Camcorder ?from ?Sony ?brings high-quality performance, adaptability, and ease of use to a compact, handheld body. 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